Senior Associate, Salesforce Administrator

Wayfair LLC•Boston, MA

52d

About The Position

CastleGate Forwarding (CGF) is a rapidly growing freight forwarding start-up within Wayfair, moving containers across the globe to Wayfair's shelves and elsewhere. We offer a full suite of shipping services (Asia consolidation, ocean freight, drayage, customs brokerage, cargo insurance, etc.) that aims to provide Wayfair suppliers with competitive and convenient logistics solutions. The Senior Associate Salesforce Administrator is a trusted advisor and hands-on expert who ensures Salesforce operates as a strategic enabler of business growth. In addition to maintaining the platform, this role contributes to CRM strategy, governance, and innovation, working cross-functionally to align Salesforce with organizational objectives. The Senior Associate is expected to anticipate business needs, influence platform direction, and drive adoption and efficiency across teams.

Requirements

3-5 years of Salesforce administration experience in a growth-oriented environment with knowledge of Sales Cloud, Service Cloud, or CPQ.
Salesforce Administrator certification required; Advanced Administrator or Platform App Builder preferred.
Experience in DevOps tools (Copado, Gearset) and Agile practices.
Proven ability to translate business strategy into Salesforce capabilities.
Strong understanding of CRM governance, data strategy, and change management.
Excellent communication skills with the ability to influence stakeholders at all levels and experience participating in roadmap planning sessions or steering committees.
Experience building partnerships with business leaders to shape Salesforce strategy.
Strong sense of prioritization of internal and external deliverables, where goals and conditions may be evolving.

Responsibilities

Partner with business leaders to define and refine the Salesforce roadmap, ensuring alignment with company priorities and future growth.
Act as a steward of CRM strategy, proposing enhancements that improve scalability, efficiency, and customer experience.
Contribute to the governance framework, defining standards for data quality, change management, and system usage.
Evaluate new Salesforce features and AppExchange solutions, providing recommendations to leadership on adoption.
Act as a liaison between business stakeholders and IT/Development teams, ensuring Salesforce initiatives are integrated with broader digital strategy.
Analyze usage trends, adoption metrics, and ROI of Salesforce initiatives to guide executive decision-making.
Manage user administration, profiles, permission sets, roles, and security policies.
Design, build, and optimize declarative automations (Flows, Validation Rules, Approval Processes).
Create advanced reports, dashboards, and analytics to provide actionable insights for leadership, while maintaining data integrity, leading data cleansing, deduplication, imports/exports, and audits.
Oversee sandbox and release management processes, ensuring structured testing and deployments.
Develop and maintain documentation, playbooks, and training materials. Train end-users and promote adoption through best practices and enablement sessions.