Senior Associate, Programmatic

Horizon Media•New York, NY

21h•Hybrid

About The Position

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. The role of Senior Associate, Programmatic seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization . This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application .

Requirements

At least 2 years of in-platform programmatic experience
Proven ability to develop/implement/improve business processes.
Proven ability to thrive in highly collaborative work environments.
Must be a self-starter and exhibit advanced business maturity.
Advanced user of at least two DSPs ( The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo . )
Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
Demonstrated success in driving partner negotiations to increased performance success
Demonstrated success in mapping analytical insights to plan development, measurement approach and optimization plan
Advanced ability in Microsoft Excel expected
Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.