Senior Associate, Planning

Dentsu•New York, NY

13d•$60,000 - $70,000

About The Position

The Media Planner is the day-to-day focal point to the account. Media Planners are expected to have day-to-day responsibility for assigned accounts and are expected to understand the client's overall business and marketing objectives . Media Planners steward the tactical communications planning process and provide mid-level strategic recommendations to the senior media team and/or client.

Requirements

1 + years of communications/media planning experience
Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives , priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives

Nice To Haves

Knowledge of MediaTools , Prisma , or similar tools preferred
Experience with Digital Media Activation

Responsibilities

Aids in the creation of client media communication plan objectives and strategies
Creates and maintains media plans, flowcharts, activation plan executions , buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
Work with outside media partners to plan , optimize , and report on managed service media plans
Provide input into existing and emerging communications opportunities relevant to assigned brand/category
Writes POVs as needed and evaluate new media types / outlets
Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information
Compiles reports of competitive market/media information for each brand/category
May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
Manage day-to-day client interaction , status , and project management
Handle expectations of clients and deliverables
Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
Assist Supervisor in growing business opportunities within current clients
May be responsible for informing client/team of new opportunities or issues
Participates and leads, if appropriate , face to face client and vendor meetings
Builds positive relationships with internal and external teams and sets good example for assistant level