Senior Associate, Planning

PUBLICIS GROUPE•Chicago, IL

62d

About The Position

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview The Senior Associate, Planning works cross-functionally with internal teams, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations. The Senior Associate will be working closely with fellow Associates and Supervisors, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.

Requirements

Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
1-2+ years of experience in media planning experience across media channels
Experience in national media planning across linear and digital channels, with experience collaborating cross-functionally to execute high-impact campaigns
Ability to work independently as well as in a team setting
Strong organizational, communication, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, Mediatools, etc.)

Responsibilities

Help drive day-to-day strategies to meet and exceed client business objectives
Provide research for and write media Point-Of-Views (POVs)
Present media plans and provide plan maintenance including objectives/strategies and updates
Develop national media plans across linear and digital channels optimized for reach and frequency, and report on key performance insights to drive ongoing optimization
Prepare flowcharts and budgets for media plans
Assist with optimizing, implementing, and analyzing marketing activities
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams (creative agency partners, owned media teams, and cross-channel media teams) and client groups
Assist with other projects or responsibilities as assigned

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances