Senior Associate, Payroll Channel Marketing

Vestwell•Austin, TX

16d•$80,000 - $95,000•Hybrid

About The Position

Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 Million active savers, with over $30 billion in assets saved across all 50 United States. Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com Vestwell’s fast-growing marketing team is looking for a Senior Payroll Channel Marketing Associate. This is an exciting opportunity to step into a new role in a high-growth organization that is making investing and savings programs more accessible for every American - in the workplace and beyond. This role will be key in supporting a range of product marketing initiatives that aim to differentiate our products, communicate our product messaging both internally and externally, and ultimately propel the company’s rapid expansion.

Requirements

3-5 years of experience, preferably in the HCM, PEO, payroll, or financial services industry
Outstanding verbal and written communication skills
Highly organized, accountable, and exceptional attention to detail
Strong project management skills - able to juggle multiple projects with competing deadlines and shifting business priorities
An ability to connect the dots, move from the big picture to the granular, and communicate effectively at each level to various stakeholders
A collaborative team player who is also a curious and independent thinker
A demonstrated start-up mentality with the ability to operate in a fast-moving environment
Proven ability to proactively problem-solve and tackle new challenges daily

Responsibilities

Work closely with the Product Marketing team on the development, revision, and ongoing management of production positioning and marketing materials, such as presentations, emails, internal communications, one-pagers, decks, brochures, etc.
Assist with competitive analyses and customer research to define key customer personas and identify opportunities for growth
Help develop product positioning that clearly articulates and differentiates Vestwell’s suite of savings and investment products in the market