Senior Associate, National Audio Investment

dentsu•New York, NY

46d•$51,000 - $83,375

About The Position

The Senior Associate, National Audio Investment will execute audio buying across network terrestrial radio, podcasting, and digital audio for a major CPG client. Reporting to the Director and Associate Director, you will help ensure campaigns are accurately planned, activated, and stewarded against client goals while managing day-to-day vendor communication and collaborating with internal teams to align on budgets, goals, and deliverables. You will also contribute to client recommendations and marketplace insights to inform broader audio strategies. You should have a strong understanding of the audio landscape—particularly terrestrial and digital audio—with the ability to evaluate proposals, track campaign delivery, and support clear, data-informed recommendations. The ideal candidate brings a solid foundation in audio investment, vendor management, and cross-functional collaboration and thrives in a fast-paced, detail-oriented environment.

Requirements

2+ years of experience in media buying and negotiation
Working knowledge of media math concepts and campaign delivery metrics
Excellent verbal and written communication skills
Strong analytical and problem-solving abilities
Highly organized with exceptional attention to detail
Proven ability to manage multiple priorities and shifting deadlines
Proactive, accountable, and able to work independently and cross-functionally
Proficient in Microsoft Word, PowerPoint, and Excel

Nice To Haves

Experience with MediaOcean and ACT1 preferred

Responsibilities

Campaign Activation & Stewardship Support the planning, negotiation, and execution of national audio campaigns across terrestrial radio, podcasting, and digital audio
Issue RFPs, evaluate vendor proposals, analyze research, and build schedules and tactical recommendations aligned to client KPIs
Manage buysheets, pacing, delivery tracking, and optimization needs throughout each campaign
Negotiate rates, added value, bonus weight, and makegoods; document and resolve any delivery shortfalls
Assist with post-campaign analysis and delivery reporting
Ensure all IOs, authorizations, and campaign documentation are accurate, updated, and delivered on time
Cross-Functional Collaboration Partner with Planning, Strategy, Analytics, and Client teams to align on campaign goals, budgets, deliverables, and requirements
Develop and refine internal and external decks (campaign recaps, vendor evaluations, marketplace POVs, upfront materials) and support client-facing discussions
Coordinate timelines and deliverables across teams to maintain smooth workflow and communication
Collaborate with Traffic/Creative teams to ensure timely asset delivery, specs, and flighting details
Translate marketplace learnings and performance insights into future recommendations
Vendor & Marketplace Management and Communication Serve as day-to-day contact for network audio vendors; ensure timely communication and follow-ups
Request and review proposals, manage IO updates, and support rate, inventory, and added-value negotiations
Contribute to marketplace updates and category insights to support planning and strategy
Tools, Systems & Reporting Input and maintain campaign data in MediaOcean (Spot Toolkit & Prisma)
Use ACT1 to support planning analysis and campaign evaluations
Monitor billing, reconcile discrepancies, and partner with Finance to resolve issues
Maintain internal trackers, budget summaries, and delivery documentation
Complete post-buy analyses and manage makegoods process