Senior Associate, Medicaid Marketing Support

Humana

6h • Remote

About The Position

The Senior Associate, Medicaid role supports the development and execution of marketing strategies and campaigns designed to drive member engagement and improve health outcomes for Medicaid populations. This role partners closely with cross-functional teams to translate strategy into actionable marketing programs within a highly regulated, fast-paced environment. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well-being of the most vulnerable populations in the United States, including seniors and lower-income Americans. Through innovative technology, data-driven insights, and a consumer-focused approach, Humana works to make high-quality care more affordable, accessible, and effective. Reporting to the Director of Medicaid and Specialty Marketing, this position sits within the Marketing Organization, part of Humana’s broader Enterprise Growth team. The Senior Associate, Medicaid plays a key role in developing and executing member engagement campaigns across Humana’s Medicaid portfolio, working closely with Market Presidents, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations, and Marketing Data & Technology partners. This role is well-suited for a senior marketing professional with a strong understanding of Medicaid programs who is ready to take ownership of campaigns and contribute to meaningful, member-focused impact.

Requirements

• Bachelor's degree in Marketing, Public Health, Communications, or a related field, or equivalent practical experience.
• 4+ years of progressive experience in healthcare marketing, with demonstrated experience supporting Medicaid, Medicare, or other government-sponsored programs.
• Working knowledge of Medicaid regulations, CMS guidelines, and compliance requirements, with the ability to apply them to marketing and member communications.
• Demonstrated experience developing and executing member engagement campaigns or initiatives within a regulated environment.
• Proven ability to collaborate cross-functionally with Product, Compliance, Legal, Brand, and Community Engagement teams to deliver compliant, member-centric marketing.
• Experience creating member-facing materials and digital content tailored to underserved or diverse populations, with a focus on clarity and accessibility.
• Strong project management skills, including the ability to manage multiple priorities, timelines, and stakeholders simultaneously.

Nice To Haves

• Master's degree in Marketing, Communications, Business Administration, Public Health, or Healthcare Administration.
• Experience working with state Medicaid agencies, managed care organizations (MCOs), or the Centers for Medicare & Medicaid Services (CMS).
• Background in multicultural marketing, health literacy, community outreach, or social impact marketing.

Responsibilities

• Support the development and execution of product marketing and member engagement strategies for Humana's Medicaid and Healthy Horizons offerings.
• Partner with Product, Brand, Compliance, Community Engagement, and other stakeholders to ensure messaging is accurate, compliant, culturally appropriate, and member-centric.
• Translate marketing strategies into clear, accessible member-facing materials and digital content tailored to Medicaid audiences.
• Coordinate with internal partners to deliver campaigns on time and aligned to business and market needs.
• Monitor campaign performance and member engagement metrics, identifying insights to inform ongoing optimization and improvements.
• Stay informed on Medicaid regulations, policy updates, and market dynamics to ensure marketing activities remain compliant and relevant.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees