Senior Associate, Marketing Data Scientist, B2B

Humana • Tampa, FL

2d • Remote

About The Position

Humana’s Insurance Marketing Analytics team is focused on delivering insights that drive growth in the B2B space. As a Senior Associate, B2B Analytics, you’ll lead efforts to analyze and optimize marketing strategies targeting brokers, employers, and other business partners. Use your skills to make an impact Analyze B2B marketing data to identify trends, opportunities, and performance drivers. Collaborate with marketing, sales, and analytics teams to inform strategy and targeting. Develop visualizations, preferably in Power BI or PowerPoint, to communicate insights to stakeholders. Document methodologies and contribute to governance efforts. Support continuous improvement initiatives using data-driven insights. Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered. Use your skills to make an impact

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or a related field.
• 2+ years of experience in B2B marketing analytics or performance reporting.
• 3+ years of experience with data visualization and reporting tools.
• 3+ years experience in programming in Python, Spark, and SQL
• 1+ years experience in test set up and measurement, including A/B, multivariate, incrementality, and inference

Nice To Haves

• Strong analytical and communication skills.
• Familiarity with B2B segmentation and sales enablement strategies.
• Exposure to healthcare or insurance marketing environments.
• Familiarity with Databricks
• Predictive modeling: logistic regression, Decision Trees, Random Forest, XGBoost
• Familiarity with Adobe Analytics

Responsibilities

• Analyze B2B marketing data to identify trends, opportunities, and performance drivers.
• Collaborate with marketing, sales, and analytics teams to inform strategy and targeting.
• Develop visualizations, preferably in Power BI or PowerPoint, to communicate insights to stakeholders.
• Document methodologies and contribute to governance efforts.
• Support continuous improvement initiatives using data-driven insights.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees