Senior Associate, Marketing Data Scientist (Integ. Health)

Humana • Louisville, KY

8d • Remote

About The Position

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first As a Senior Associate, Integrated Health Analytics, you’ll play a strategic role in analyzing and interpreting data across Humana CenterWell’s integrated health services. You’ll help uncover insights that inform marketing strategies, improve member engagement, and support clinical and operational excellence. This role is ideal for someone who thrives in a data-rich environment and enjoys connecting analytics to real-world health outcomes Role Responsibilities You’ll lead analytical efforts that support integrated health initiatives across Humana’s marketing and clinical teams. Key responsibilities include: Design and execute complex analyses to evaluate marketing performance, member behavior, and health outcomes Leverage dashboards and reporting tools to provide actionable insights to stakeholders Collaborate with cross-functional teams to align analytics with strategic goals Translate business questions into data-driven approaches and present findings to leadership Ensure data integrity through rigorous validation, documentation, and quality control Identify opportunities for optimization and innovation in marketing and engagement strategies Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc. Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes. Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners. Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated. Responsible for advocating and building the discipline for continual testing, measurement, and iteration. Excellent communication skills and ability to present complex findings clearly Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions Your work will help Humana deliver more personalized, effective care experiences by connecting data to strategy and execution.

Requirements

• Bachelor's degree in data analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
• 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
• 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
• 3+ years of experience with setting up causal inference experiments
• Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
• Be able to create reports, projections, models, and presentations to support business strategy and tactics
• 3+ years and knowledge of predictive modeling and segmentation techniques

Nice To Haves

• Experience working with integrated health data (clinical + marketing)
• Master’s degree in a quantitative or healthcare-related field
• Familiarity with HIPAA and healthcare compliance standards
• Experience with Snowflake/ Databricks
• Marketing experience a plus
• Experience with Adobe Analytics

Responsibilities

• Design and execute complex analyses to evaluate marketing performance, member behavior, and health outcomes
• Leverage dashboards and reporting tools to provide actionable insights to stakeholders
• Collaborate with cross-functional teams to align analytics with strategic goals
• Translate business questions into data-driven approaches and present findings to leadership
• Ensure data integrity through rigorous validation, documentation, and quality control
• Identify opportunities for optimization and innovation in marketing and engagement strategies
• Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.
• Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
• Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
• Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated.
• Responsible for advocating and building the discipline for continual testing, measurement, and iteration.
• Excellent communication skills and ability to present complex findings clearly
• Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees