Senior Associate, Marketing Communications

Hightower•Chicago, IL

22d•$85,000•Hybrid

About The Position

Founded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their financial vision. Based in Chicago with advisors across the U.S., we operate as a registered investment advisor (RIA). Your Future Team As a Senior Associate for Marketing Communications, you will help develop and implement strategies to communicate internally/externally, and marketing to promote our products or services to achieve business growth. You will report to the Manager, Marketing & Communications. You will work with multiple teams, including department managers, designers, sales teams, and external partners, to implement marketing campaigns and plans, including social media.

Requirements

Bachelor's degree in Marketing, Business, or a related field
3+ years of experience in marketing roles
Knowledge of marketing principles, strategies, and tactics
Proficiency in digital marketing channels, including social media, content marketing, email marketing, SEO, and PPC
Experience in campaign management, from planning to execution and analysis
Demonstrates the ability to interpret data and apply insights to inform and support business decisions
Proficiency in using marketing tools and platforms such as CRM, marketing automation, Google Analytics, and social media management tools

Responsibilities

Partner with cross-discipline team members to support collaboration and promote positive client experience for financial advisors
Collaborate with the marketing team to create comprehensive marketing plans that align with Hightower's goals and target audience
Implement strategies across several channels, including digital marketing, social media, email marketing, content marketing, and more
Take ownership of end-to-end campaign execution, including planning, coordination, monitoring, and analysis
Ensure campaigns are delivered on time, within budget, and meet performance goals
Improve campaigns based on important metrics and insights
Create engaging and marketing content such as blog posts, social media content, email campaigns, case studies, and website copy
Coordinate with team members and external agencies to develop high-quality content that resonates with the target audience
Conduct market research to identify customer needs, industry trends, and competitive landscape
Use data-driven insights to inform marketing strategies
Analyze marketing metrics, provide regular reports, and recommend areas for improvement
Develop and implement lead generation strategies to attract and capture qualified leads
Implement lead scoring and tracking mechanisms to improve lead management processes
Collaborate with corporate and advisor teams to ensure messaging, branding, and understanding of marketing efforts
Work with external vendors, agencies, and partners to execute campaigns and projects
Maintain and uphold brand guidelines, ensuring consistency across all marketing collateral
Monitor brand perception and reputation, and address any issues that may arise
Develop strategies to enhance brand visibility and awareness
Stay updated on industry trends: Stay up to date with the latest trends, technologies, and best practices in marketing
Recommend new marketing tools, platforms, and strategies to inspire creativity and improve campaign performance
Serve as a Hightower brand ambassador by upholding The Hightower Way cultural elements – Mission, Purpose, V.A.L.U.E. Experience, Commitment and Standards, promoting excellence in the internal and external client experience during every encounter

Benefits

Coverage on the first day of employment for medical, dental, and vision insurance
Paid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)
Mother’s lounge onsite
Flexible PTO plan
Hybrid work schedule (minimum of 3 days in office)
Free brand-new gym in the Chicago office
401k matching plan
HSA employer contributions
Student loan assistance
Pet insurance
Base salary of $85,000 plus discretionary bonus (exact base salary amount will be dependent on experience)