Senior Associate, Investment
About The Position
You will support the Senior Associate and Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs, including: Broadband video programs across the portals and a variety of niche content sites Brand specific online plans (traditional online banners, sponsorships, etc.) TV-centric digital/online extension sponsorships and integration programs Advanced TV trial initiatives, including interactive TV, VOD, etc.
Requirements
- 1+ years of online/digital media planning and implementation expertise
- Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred:
- Prisma, Mediaocean, MBOX
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
- Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
- Excel, Word, PowerPoint
- Proficient in Prisma (media management tool)
- Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
- Strong oral/written communication and negotiation skills
Responsibilities
- Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
- Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
- Develop digital media plan recommendations based on integrated communication planning processes
- Connect with traditional planning & buying teams to ensure ideal synergy is delivered
- Negotiate and buy approved digital media plan programs
- Develop success metrics/measurement goals for all digital programs
- Report on and optimizing digital programs on an ongoing basis
Benefits
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
- Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
