Senior Associate, Investment, OOH

Quad/Graphics, Inc.•Chicago, IL

53d•$65,000 - $75,000

About The Position

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing. We offer 'Risers' the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture. General Purpose of Job: The primary role of the Sr Associate, Investment, OOH is to bring an approved OOH strategy to life. The successful Sr Associate will possess the ability to understand a campaign's objectives and produce an OOH media plan that delivers upon those objectives. The Sr. Associate will be responsible for an OOH campaign's entire lifecycle: from planning to activation to reconciliation, ensuring flawless execution along the way. The ideal candidate for this position has a passion for and experience with OOH media, the ability to balance multiple projects and deadlines, a knack for negotiation and problem solving, and an eye for detail, organization, and creativity.

Requirements

Bachelor's degree (communications, marketing, advertising or business)
Ability to speak, read and write the English language
4+ years of relevant work experience in media planning, buying, or selling - agency or media partner side - ideally in OOH media
Understanding of the OOH industry, OOH planning and activation process, and larger media landscape within the agency
Experience with common OOH planning platforms and tools like DoMedia, AdQuick, Geopath, or comparable platforms
Comfortable with media math and negotiation
Proficient with Microsoft Office applications including Excel and PowerPoint
Detail oriented, with exceptional organizational and multi-tasking skills
Strong verbal and written communication skills to effectively interact with media partners, internal teams, and clients
Comfortable presenting planned OOH media campaigns both internally and externally
Ability to work well within a fast-paced, team-oriented, and collaborative environment
Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Nice To Haves

Experience developing OOH campaigns for large scale clients (local / regional / national) preferred
Experience with OOH aggregators a plus

Responsibilities

Develop creative and innovative OOH recommendations that effectively deliver on the approved strategy of assigned OOH campaigns including budget, KPIs, priority markets, audience segments, and more; push the boundaries of what is possible
Manage the OOH planning process including media partner research, requesting partner proposals, reviewing inventory, negotiating rates and holds, building client-facing presentations, presenting final recommendations both internally and externally, and more
Steward the OOH activation process on client-approved OOH campaigns
Oversee the internal media authorization process, build and submit partner contracts, traffic creative (as appropriate), manage the spec and printing process, deliver posting instructions, manage proof-of-performance, and more
Manage post-campaign requirements, including campaign recapping, makegood negotiation, billing, data reporting needs and more
Provide campaign performance when needed
Regularly attend OOH media partner meetings and elevate new opportunities and ideas when relevant
Maintain understanding of the larger OOH industry, stay in touch with industry news, and be an advocate for OOH channel innovation

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