Senior Associate, Investment

Publicis Groupe•New York, NY

About The Position

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview You will support the Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs, including: Broadband video programs across the portals and a variety of niche content sites Brand specific online plans (traditional online banners, sponsorships, etc.) TV-centric digital/online extension sponsorships and integration programs Advanced TV trial initiatives, including interactive TV, VOD, etc.

Requirements

1+ years of online/digital media planning and implementation expertise
Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred: Prisma, Mediaocean, MBOX
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
Excel, Word, PowerPoint
Proficient in Prisma (media management tool)
Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
Strong oral/written communication and negotiation skills

Responsibilities

Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendations based on integrated communication planning processes
Connect with traditional planning & buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimizing digital programs on an ongoing basis

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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