Senior Associate, Investment, OOH
About The Position
The primary role of the Sr Associate, Investment, OOH is to bring an approved OOH strategy to life. The successful Sr Associate will possess the ability to understand a campaign's objectives and produce an OOH media plan that delivers upon those objectives. The Sr. Associate will be responsible for an OOH campaign's entire lifecycle: from planning to activation to reconciliation, ensuring flawless execution along the way. The ideal candidate for this position has a passion for and experience with OOH media, the ability to balance multiple projects and deadlines, a knack for negotiation and problem solving, and an eye for detail, organization, and creativity.
Requirements
- Bachelor's degree (communications, marketing, advertising or business)
- Ability to speak, read and write the English language
- 4+ years of relevant work experience in media planning, buying, or selling - agency or media partner side - ideally in OOH media
- Understanding of the OOH industry, OOH planning and activation process, and larger media landscape within the agency
- Experience with common OOH planning platforms and tools like DoMedia, AdQuick, Geopath, or comparable platforms
- Comfortable with media math and negotiation
- Proficient with Microsoft Office applications including Excel and PowerPoint
- Detail oriented, with exceptional organizational and multi-tasking skills
- Strong verbal and written communication skills to effectively interact with media partners, internal teams, and clients
- Comfortable presenting planned OOH media campaigns both internally and externally
- Ability to work well within a fast-paced, team-oriented, and collaborative environment
- Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Nice To Haves
- Experience developing OOH campaigns for large scale clients (local / regional / national) preferred
- Experience with OOH aggregators a plus
Responsibilities
- Develop creative and innovative OOH recommendations that effectively deliver on the approved strategy of assigned OOH campaigns including budget, KPIs, priority markets, audience segments, and more; push the boundaries of what is possible
- Manage the OOH planning process including media partner research, requesting partner proposals, reviewing inventory, negotiating rates and holds, building client-facing presentations, presenting final recommendations both internally and externally, and more
- Steward the OOH activation process on client-approved OOH campaigns
- Oversee the internal media authorization process, build and submit partner contracts, traffic creative (as appropriate), manage the spec and printing process, deliver posting instructions, manage proof-of-performance, and more
- Manage post-campaign requirements, including campaign recapping, makegood negotiation, billing, data reporting needs and more
- Provide campaign performance when needed
- Regularly attend OOH media partner meetings and elevate new opportunities and ideas when relevant
- Maintain understanding of the larger OOH industry, stay in touch with industry news, and be an advocate for OOH channel innovation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Printing and Related Support Activities
