Senior Associate, Email Marketing

Vox Media • New York, NY

14d • Onsite

About The Position

As a critical member of the Consumer Revenue department, you'll manage our essential email communications to non-subscribers and subscribers of Vox and New York Magazine. You will be responsible for audience engagement, and driving conversions to subscriptions through email. This position reports to the VP, Lifecycle Marketing and will develop and execute on lifecycle strategies. You will work closely with the Marketing, Design, Newsletter, Product/Dev, and Analytics teams to optimize email campaigns, analyze performance, increase understanding of audiences and manage the email calendar. Candidates should have experience in A/B testing, staging and deployment, and managing and refining automated campaigns. WHAT YOU'LL DO Oversee the end-to-end management of our subscription email program, you will use audience insights and data to develop high impact email marketing campaigns to drive user acquisition, engagement, and subscriber retention. Support user retention journeys, including our renewal, billing, and transactional messaging moments. You will monitor the learnings of our campaigns that inform stronger tactics for retaining subscribers during their most vulnerable periods. Support acquisition campaign moments such as editorial launches of new content packages, seasonal sales, and ongoing direct response efforts. Partner with cross-functional teams to create compelling email content and designs that aligns with the brand and marketing objectives. Your email campaign plans will establish messaging, targeting, testing, and performance measurement needs. QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation. A/B test email content, designs, and subject lines to continually improve campaign performance and identify best practices. Monitor, track, and report on all marketing campaign performance (open rates, CTR, subscription conversions, opt out rates, etc.) You will provide analyses of email campaigns and recommendations for enhancing their effectiveness. Maintain list health and integration with other vendors. Partner with Newsletter, Product, Analytics, and CX teams to gather and distill feedback on pain points, errors, and improvements to our journeys on a regular basis.

Requirements

• 3+ years of experience managing manual and automated email campaigns, user segmentation, marketing calendars, and testing schedules.
• Bachelor degree preferred, preferably in marketing or related field.
• Proven experience using Sailthru (or another email service platform) and knowledge of email best practices, CAN-SPAM, GDPR, and CCPA.
• Strong understanding of email marketing best practices, including segmentation, personalization, automated drip sequences, triggered emails, and automation.
• Strong analytical skills (particularly with Excel / Google Sheets, Google Analytics) and the ability to leverage data for insights and action.
• Exceptional written and verbal communication skills, and ease communicating across teams and different levels within a large organization
• Strong organizational and project management skills and detail oriented.
• Ability to work, coordinate, and build relationships with multiple stakeholders

Nice To Haves

• Experience with design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva is a plus.
• Basic knowledge of HTML/CSS specifically as it pertains to coding email templates is a plus.

Responsibilities

• Oversee the end-to-end management of our subscription email program, you will use audience insights and data to develop high impact email marketing campaigns to drive user acquisition, engagement, and subscriber retention.
• Support user retention journeys, including our renewal, billing, and transactional messaging moments.
• Monitor the learnings of our campaigns that inform stronger tactics for retaining subscribers during their most vulnerable periods.
• Support acquisition campaign moments such as editorial launches of new content packages, seasonal sales, and ongoing direct response efforts.
• Partner with cross-functional teams to create compelling email content and designs that aligns with the brand and marketing objectives.
• Your email campaign plans will establish messaging, targeting, testing, and performance measurement needs.
• QA outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation.
• A/B test email content, designs, and subject lines to continually improve campaign performance and identify best practices.
• Monitor, track, and report on all marketing campaign performance (open rates, CTR, subscription conversions, opt out rates, etc.)
• Provide analyses of email campaigns and recommendations for enhancing their effectiveness.
• Maintain list health and integration with other vendors.
• Partner with Newsletter, Product, Analytics, and CX teams to gather and distill feedback on pain points, errors, and improvements to our journeys on a regular basis.

Benefits

• This is a permanent, full-time position .
• This job is benefits-eligible.
• We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life.
• You can find more information about our benefits here .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level