Senior Associate Director, Annual Giving Direct Marketing

Boston College•Newton, MA

About The Position

As we enter the third year of the public phase of Soaring Higher: The Campaign for Boston College, we invite you to join our community. Driven by our mission in ways that advance the university for years to come, priority areas for this $3B comprehensive campaign include Financial Aid, Academics, and Student Life. Based on a fundamental Jesuit tenet of developing the whole person, University Advancement is large enough to benefit from many campus resources, yet small enough to be agile and creative in supporting all associates. With an average tenure of nearly 10 years at Boston College, our 250-person centralized organizational structure offers a variety of roles across fundraising, alumni relations, operations, and communications and engagement. We invest in the professional growth of every staff member through individual and team-based programs. Likewise, we aim to attract the very best, seeking team members who are as ambitious and as committed to our team as we are. We value a culture of diversity, equity, inclusion, and belonging while actively promoting team members who contribute to the success of University Advancement. See below the current opportunity to begin (or return to!) your Boston College experience! Job Description Reporting to the Director of Annual Giving Direct Marketing, the Sr. Associate Director plays a key leadership role in advancing Boston College’s Annual Giving Direct Marketing communications program. In partnership with the Director, they support the development and implementation of multichannel solicitation and stewardship strategies designed to increase unrestricted, current use discretionary dollars raised for the Boston College Fund, Law School Fund, and Flynn Fund, as well as overall alumni giving participation. Working collaboratively with Advancement Information Services and Communications and Marketing, the Sr. Associate Director helps translate overarching strategic priorities into coordinated direct mail, email, social, digital, and emerging technology campaigns that drive measurable fundraising results. The Sr. Associate Director provides direct supervision and strategic guidance to two Assistant/Associate Directors and is accountable for the successful implementation of a robust, data-informed annual fundraising calendar. They oversee day-to-day project management and end-to-end production of multichannel campaigns, ensuring timely execution, brand consistency, data integrity, and measurable results. The Sr. Associate Director establishes clear performance metrics and reporting structures to evaluate fundraising outcomes and continuously refine strategy to maximize revenue and participation for unrestricted funds. The Sr. Associate Director leads the strategic direction of ongoing and automated campaigns, including recurring giving initiatives, gift anniversary appeals, retention and reacquisition efforts, and retargeting journeys. They are responsible for overseeing online giving page strategy and campaign page creation, ensuring an optimized user experience and alignment with fundraising objectives. To be successful, the Sr. Associate Director must thrive in a fast-paced, team-oriented environment and demonstrate exceptional leadership, organizational, and project management skills. A strong attention to detail, analytical acumen, and advanced technical competencies within sophisticated databases and desktop programs are required. The ability to translate data into actionable fundraising strategy is essential. The Sr. Associate Director provides supervision, mentorship, and professional development for two Assistant/Associate Directors and indirect oversight of student staff supporting direct marketing initiatives. Applications will be reviewed on a rolling basis. The salary range for this position is listed below, with the final salary based on various factors, including the candidate’s qualifications, skills, competencies, experience, and internal equity considerations.

Requirements

Bachelor’s degree
minimum of five years of directly related direct marketing fundraising experience, with demonstrated success managing multichannel campaigns and supervising professional staff
excellent spoken, written, and interpersonal skills
a keen eye for detail
superior project management and proof-reading skills
Advanced aptitude for analysis and the ability to interpret and leverage data to inform strategic decision-making
Must be a team player who is highly motivated and dedicated to the goals of advancing higher education and have an appreciation for Jesuit Catholic education and the goals and values of Boston College

Nice To Haves

Experience in higher education fundraising, preferably within a comprehensive campaign environment or comparable setting
A demonstrated ability to speak and write persuasively about higher education and the Jesuit tradition

Responsibilities

support the development and implementation of multichannel solicitation and stewardship strategies designed to increase unrestricted, current use discretionary dollars raised for the Boston College Fund, Law School Fund, and Flynn Fund, as well as overall alumni giving participation
translate overarching strategic priorities into coordinated direct mail, email, social, digital, and emerging technology campaigns that drive measurable fundraising results
accountable for the successful implementation of a robust, data-informed annual fundraising calendar
oversee day-to-day project management and end-to-end production of multichannel campaigns, ensuring timely execution, brand consistency, data integrity, and measurable results
establish clear performance metrics and reporting structures to evaluate fundraising outcomes and continuously refine strategy to maximize revenue and participation for unrestricted funds
leads the strategic direction of ongoing and automated campaigns, including recurring giving initiatives, gift anniversary appeals, retention and reacquisition efforts, and retargeting journeys
responsible for overseeing online giving page strategy and campaign page creation, ensuring an optimized user experience and alignment with fundraising objectives
provides supervision, mentorship, and professional development for two Assistant/Associate Directors and indirect oversight of student staff supporting direct marketing initiatives

Benefits

Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Paid Holidays Annually
Generous Sick and Vacation Pay

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