Senior Associate, Digital Communications

Aspen Institute • Washington, DC

29d • $70,000 - $85,000 • Hybrid

About The Position

The Senior Associate, Digital Communications, Aspen Digital will manage digital content, develop and implement social media plans, design digital assets, and support the programs overall communication strategy. This position will report to the Head of External Engagement, Aspen Digital. This is a hybrid, Washington, DC-based position. This is a hybrid, Washington, DC-based position. Selected candidates are expected to work in person at the Washington, DC office approximately two days per week. The salary range for this position is $70,000-$85,000 per year.

Requirements

• Minimum of 3 - 5 years of relevant experience in social media, digital and strategic communications, or journalism
• Track record of content creation, account maintenance, and engagement on social media;
• Strong organization and time-management skills, including ability to juggle multiple projects and deadlines without losing attention to detail and quality;
• Excellent copywriting and copyediting skills;
• Skilled in graphic design smart practices and in using creative software (e.g. Adobe Creative Cloud, Canva, etc.);
• Knowledge of content management platforms (e.g. Hootsuite)
• Be proactive and self-motivated, and comfortable working both independently and collaboratively in a fast-paced environment;
• Ability to form professional relationships with people across departments and levels of seniority;
• Have strong interpersonal and stakeholder communication skills;
• Be detail-oriented and quality-focused.

Nice To Haves

• Familiarity or interest in issues around AI, cybersecurity and emerging technology
• Experience overseeing or working on longer term digital communication campaigns
• Experience in starting and growing audiences for new social media channels
• Knowledge of smart practices for LinkedIn.

Responsibilities

• Play a key role in developing social media plan for Aspen Digital, including for specific campaigns around public-facing summits, and be responsible for implementation.
• Plan, draft, edit and schedule content for LinkedIn, BlueSky, X, and other channels and platforms to grow followers and deepen engagement;
• Create original digital assets for Aspen Digital channels, including social media graphics for various platforms and video content, implementing Aspen Digitals brand guidelines and utilizing creative design platforms such as Canva and Adobe Creative Suite;
• Capture and generate social media content from in person and virtual events, both for live sharing and event recap materials;
• Support social media content creation for Aspen Digital leaders, proposing content ideas and drafting copy;
• Collaborate with the Associate Director of Brand Strategy and Marketing on communication rollouts and other communications campaigns.
• Maintain a digital content calendar to align with programs goals, announcement, publications, Summits and events, and milestones;
• Support Aspen Digitals Head of External Engagement in identifying and tracking annual, 6-month, and quarterly objectives/KPIs for social media channels, and share responsibility for meeting them.
• Monitor performance of social media posts and interaction by audiences on Aspen Digital channels, including engaging with comments and interacting with content from affiliated contacts and organizations.
• Monitor relevant emerging social media trends and influencers.
• Liaise with stakeholders inside and outside the Institute to coordinate regular digital communications and materials for events (e.g., presentation slides, signage, and other collateral);
• Perform other duties as assigned.

Benefits

• The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: No Education Listed
• Number of Employees: 251-500 employees