Senior Associate, Data Analytics, Corporate Marketing

Ares Operations • New York, NY

1d • $130,000 - $150,000

About The Position

The Ares Corporate Communications and Marketing team is seeking an Associate, Data and Analytics to help build the foundation for tracking the impact of our integrated marketing efforts. The team is responsible for strategic planning and execution of external, employee and digital communications efforts across Ares’ global platform and is leading the launch and rollout of: a new corporate website and advertising efforts. The team works closely with a range of internal partners, including senior leadership, investment professionals, legal and compliance. This is a high-energy and committed team that values colleagues who are strategic thinkers, problem solvers and intellectually curious, as well as have high professional standards. This role will be responsible for creating an interconnected system by which our team can measure impact and track KPIs across platforms like web, social, email, paid digital, the Ares’ intranet, and print media—and would structure and maintain this system over time. This person will be tasked with identifying data-driven and actionable insights and bringing them to the team through regular reporting and dashboards. The associate will work closely with a range of partners, including the website development team, to ensure proper tracking and tagging is in place for all campaigns and platforms. They will also leverage their understanding of digital trends and emerging tools to help ensure Ares is a leader in the digital space and with its approach to content and paid media.

Requirements

• Bachelor’s degree
• Applicants should have at least 3-5 years of relevant experience in a related role.
• Experience working with data, developing insights, and comfort with digital platforms (paid media, social media, email marketing, website, advertising) is required.
• Experience or education in GA4 is a must.
• Strong working knowledge of digital platforms and tracking, including Google Analytics and site tagging
• Proven ability to translate complex data into clear and actionable insights
• Strong MS Excel skills and analytical ability
• Exceptional organizational skills, including the ability to manage and analyze multiple campaigns and data sources
• Ability to work effectively and efficiently in an entrepreneurial environment
• Highly motivated self-starter who works well independently
• Ability to meet deadlines and work well under pressure
• Ability to adopt a collaborative/collegial approach with investment and functional teams

Nice To Haves

• Experience working at an alternatives investment manager or bank a plus.
• Knowledge and experience with Power BI, Tableau or other reporting dashboards a plus

Responsibilities

• Work alongside members of the Corporate Communications and Marketing team to establish – either in-house or via a third-party vendor – a comprehensive tracking system and cadence of reporting for Ares’ digital platforms and paid media campaigns
• Help define a measurement plan based on KPIs, in partnership with the team, and track progress against those key metrics
• Partner with the website team to better understand visitor behavior, user acquisition and overall website patterns and activity
• Design and produce digestible data dashboards to help deliver insights to the Corporate Communications and Marketing team and firmwide colleagues
• Stay apprised of current and new functionality and/or metrics of digital platforms

Benefits

• Ares U.S. Core Benefits include Comprehensive Medical/Rx, Dental and Vision plans; 401(k) program with company match; Flexible Savings Accounts (FSA); Healthcare Savings Accounts (HSA) with company contribution; Basic and Voluntary Life Insurance; Long-Term Disability (LTD) and Short-Term Disability (STD) insurance; Employee Assistance Program (EAP), and Commuter Benefits plan for parking and transit.
• Ares offers a number of additional benefits including access to a world-class medical advisory team, a mental health app that includes coaching, therapy and psychiatry, a mindfulness and wellbeing app, financial wellness benefit that includes access to a financial advisor, new parent leave, reproductive and adoption assistance, emergency backup care, matching gift program, education sponsorship program, and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees