Senior Associate Brand Manager, Pull-Ups®

Kimberly-Clark • Chicago, IL

1d • Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. As the Senior Associate Brand Manager (SABM) for Pull-Ups®, you will drive key marketing initiatives and execute strategic plans to strengthen the Pull-Ups® brand within the Kimberly-Clark portfolio. This role reports directly to the Brand Leader and collaborates with cross-functional partners including brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field required; MBA a plus.
• 3+ years of professional business experience; exposure to brand management, marketing, or digital marketing preferred.
• Experience working within a large, complex organization; CPG experience strongly preferred.
• Working knowledge of brand development, innovation processes, and creative briefing/ideation.
• Solid analytical skills with the ability to interpret data and support recommendations.
• Clear, persuasive communicator with the ability to influence partners at peer level.
• Demonstrates positive energy and professionalism when representing the brand internally and externally.
• Self-motivated and proactive, with strong ownership mindset and follow-through.
• Experience collaborating with cross-functional teams (e.g., finance, sales, operations, planning).

Nice To Haves

• MBA a plus.
• exposure to brand management, marketing, or digital marketing preferred.
• CPG experience strongly preferred.

Responsibilities

• Support the development and implementation of marketing projects for Pull-Ups®, including new product launches, pricing strategies, and promotional programs to grow the brand’s market share and presence.
• Analyze consumer insights, market share, and sales performance data to assess Pull-Ups® brand health and effectiveness of marketing activities, providing ROI analysis for ongoing and completed programs.
• Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to elevate Pull-Ups® brand equity.
• Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.
• Identify and leverage relevant consumer and shopper insights to inform Pull-Ups® marketing and commercial strategies.
• Partner closely with customer teams to develop and execute distribution, packaging, shelving, and merchandising plans tailored to Pull-Ups® product lines.
• Execute annual business and marketing plans designed to achieve Pull-Ups® financial targets and objectives.
• Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.
• Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Pull-Ups® brand.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees