Senior Associate Brand Manager – Confections E-Commerce
About The Position
Overview Bazooka Candy Brands (BCB), is seeking a Senior Associate Brand Manager for our New York City headquarters. With iconic brands including Ring Pop, Push Pop, Bazooka Bubble gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US. The Senior Associate role is on the E-Commerce marketing team which drives e-commerce development across the confectionary portfolio, a strategic priority and fast-growing area for BCB. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment. Responsibilities Role & Responsibilities Reporting to the Director of E-Commerce Marketing, the Senior Associate Brand Manager will make tangible contributions to Bazooka Candy Brands through:
Requirements
- Demonstrated track record of digital advertising, search and content development
- Proficiency in organic search strategies and tactics specific to Amazon
- Experience in designing and implementing test and learn strategies in ecommerce
- Skilled in leading agencies to craft effective messaging and creative assets for e-commerce
- Strong analytical skills with the ability to interpret data and generate actionable insights , preferably through Amazon’s platform
- Strong project management skills, with the ability to organize, prioritize, and execute tasks efficiently to meet deadlines
- Strong interpersonal & communication skills to drive alignment across the organization, including senior management
- Driven to stay updated on industry trends and new features on Amazon, fueled by a natural curiosity for continuous learning.
- Strong financial understanding including costing, budget, and P&L management.
- Strong bias for action
- Passion for your business
- Strategic thinking
- Problem identification/solving
- Strong cross-functional leadership
- 4+ years digital marketing experience required.
- 2+ years CPG marketing
- Bachelor’s degree required
Nice To Haves
- Kid-focused, Confectionary, or Snack Food experience a plus
- E-commerce/Amazon experience a plus
Responsibilities
- Strategically create and execute plans to ensure efficient & effective use of resources to meet revenue & profit targets
- Working closely with media agency and retail partners to run digital advertising campaigns (search, etc.)
- Working closely with agency partners and internal brand/graphics teams to create enhanced content, seasonal content refreshes and photography
- Working with customer service representatives to address product issues
- Manage product changes and updates, ensuring content matches latest shipments
- New item set up with new retail partners
- Competitive monitoring
- Developing and executing end-to-end launch strategies, from conceptualization to implementation
- Evaluate market and competitive trends, consumer insights and ideate with sales team to develop new e-commerce product ideas
- Working closely with cross-functional teams and vendors to launch new products and creating a strong launch strategy
- Support Director in executing market research studies to drive insights to further enhance business efforts
- Monitoring & analyzing business performance for internal e-commerce team and management reports
- Contributing to creating the vision & strategy for cross-portfolio e-commerce
- Manage monthly budget
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
