Senior Art Director (London or NY Based)

Oner Active•New York, NY

1d•Hybrid

About The Position

We’re looking for a world-class Senior Art Director, a visual storyteller with the imagination, taste, and precision to push Oner into its next chapter of creative excellence. You’ll bring a distinctive eye and directional clarity to every project, translating strength, style, and culture into iconic visual moments that define the Oner brand globally. This role sits at the heart of what Oner looks and feels like across brand campaigns, community storytelling, and every visual touchpoint. Partnering closely with the Creative Director and Brand Marketing Director, you’ll shape the creative direction from concept through to execution. From pre-production and on-set styling to content creation and art direction, you’ll lead with vision, pace, and a deep understanding of cultural relevance. Oner Active is evolving, from a powerful community brand into a global creative force in activewear and lifestyle. This is a rare opportunity to help shape that evolution, defining a bold new visual world that celebrates strength, style, and individuality on a global stage. As Senior Art Director, you’ll be at the heart of that transformation, building work that doesn’t just reflect culture, but helps move it forward.

Requirements

8+ years of experience in senior creative roles, ideally within fashion, activewear, or culturally led brands with a premium or design-driven edge.
Proven track record in concepting and executing global brand campaigns, from big idea to final delivery, with a clear point of view and visual distinction.
Deep expertise in visual storytelling and art direction across campaign, content, and social, with a portfolio that blends aesthetic innovation with cultural relevance.
Hands on creative leadership across photography and video. From building out mood boards and shot lists to shaping lighting, framing, styling, hair and makeup on set.
Strong ability to translate strategy into clear, emotionally resonant creative briefs and campaign narratives.
Confident in defining and evolving brand identity systems, from visual standards to brand bibles, and applying them across all consumer touchpoints.
A sharp and instinctive eye for casting, styling, and design, bringing fashion level taste to the activewear space.
Culturally attuned, fluent in emerging trends across fashion, art, sport, digital culture and beyond.
Familiarity and curiosity with creative technologies, including AI-powered tools for ideation, mood boarding or asset development.
Comfortable working at pace across multiple timelines, with the ability to bring clarity, structure and inspiration to cross-functional teams.

Responsibilities

Lead the visual direction of brand campaigns and storytelling, translating creative concepts into compelling, elevated imagery across all channels.
Build an aspirational and globally resonant aesthetic that bridges fashion, fitness, and culture, pushing Oner into the creative spaces it deserves to be seen in.
Own the look and feel of Oner’s brand moments, from high-impact campaigns to always-on content, ensuring they feel curated and intentional.
Collaborate to evolve our visual identity, setting the benchmark for how strength, femininity, and individuality are expressed.
Bring a sharp, fashion-forward eye to casting, styling, set design and art direction, ensuring every element of our shoots feels modern, inclusive, and culturally attuned.
Identify and integrate cultural references, subcultures, and visual trends that keep Oner at the forefront of creative innovation in the activewear space.
Curate creative collaborators, from photographers and stylists to set designers, who elevate the work and reflect our community and ambition.
Lead pre-production and shoot execution with clarity, confidence and creative authority, turning vision into high-performance visual content.
Guide everything from lighting, mood and framing to tone and texture, always with a strong point of view.
Review and refine all assets to ensure they meet both creative and strategic goals, while staying true to Oner’s visual codes.
Partner with cross-functional teams (Brand, Creative, Growth, Partnerships) to ensure every visual touchpoint, from ads to activations, feels cohesive, elevated and unmistakably Oner.
Help shape and refine our visual brand guidelines and toolkits to ensure consistency and creative integrity across channels and markets.
Champion creative excellence, inspiring both internal teams and external partners to push boundaries and deliver industry leading work.