Head of Creative (London or NY Based)

Oner Active•New York, NY

2d•Hybrid

About The Position

The Head of Creative is responsible for defining, elevating and protecting the creative expression of ONER Active across all brand touchpoints. This role translates ONER’s brand vision into a distinctive and culturally relevant creative output, ensuring consistency, quality and impact across campaigns, content, retail, digital and experiential. You will lead and inspire a multidisciplinary creative team spanning art direction, copy and design, while working closely with Brand, Social, Experiential, PR, and Marketing Operations to deliver world-class creative that strengthens ONER’s position as a global leader in elevated activewear. This role requires both creative excellence and leadership maturity, balancing vision, execution and team development.

Requirements

8–12+ years of experience in senior creative leadership roles
Background within fashion, activewear, or culturally driven consumer brands
Strong portfolio demonstrating creative direction across campaigns, brand development, and multi-channel execution
Proven experience leading, mentoring, and developing high-performing creative teams
Exceptional creative judgment with a refined aesthetic and meticulous attention to detail
Ability to translate brand strategy into compelling, commercially effective creative
Skilled at balancing ambitious creative vision with clear business objectives
Strong collaborator who thrives in fast-paced, evolving environments

Responsibilities

Creative Leadership & Vision
Set and lead the overarching creative vision for ONER Active across all brand channels
Translate brand strategy into compelling, distinctive and scalable creative expression
Define, evolve and protect ONER’s visual and creative identity as the brand expands globally
Ensure all creative output reflects ONER’s premium positioning, ambition and cultural relevance
Campaign & Brand Creative Direction
Oversee the end-to-end creative development of campaigns, product launches and key brand moments
Lead concept development in partnership with the Brand Director and Creative Director
Ensure creative consistency across digital, retail, social, experiential and PR touchpoints
Continuously raise the creative standard across every brand output
Team Leadership & Development
Lead, inspire and develop a multidisciplinary creative team spanning Art Direction, Copy and Design
Build a high-performing, collaborative and ambitious creative culture
Provide clear direction, constructive feedback and ongoing mentorship
Evolve team structure and capability in line with brand growth and global expansion
Cross-Functional Collaboration
Partner closely with the Head of Social, Head of Experiential, Head of PR & Communications, Head of Photo & Video, Head of Creative Operations, and Web, Partnerships and Product teams
Ensure creative is delivered seamlessly and consistently across all consumer touchpoints
Drive strong alignment between creative vision and commercial objectives
Creative Quality & Governance
Own final creative sign-off across all brand work
Ensure the highest standards of craft, execution and detail
Safeguard brand integrity and consistency as the business scales internationally