Senior Art Director

UPSIDE Foods • Emeryville, CA

6h • Onsite

About The Position

You’ll play a central role in defining and implementing our new visual identity system — ensuring it lives beautifully and consistently across internal and external touchpoints. You’ll bring strong conceptual abilities and meticulous craft, helping to connect brand strategy with creative execution that inspires confidence and drives results. You’ll collaborate with copywriters, marketers, and leadership to bring campaigns and communications to life — from brand-level storytelling to detailed sales and marketing materials that reflect care, clarity, and craft. You’ll also be open to leveraging AI-driven design tools to streamline workflows, explore new ideas, and scale creative excellence. This role’s primary focus on client Foods, but the Senior Designer will also support our B2B life sciences division.

Requirements

• 10+ years of design experience in brand, marketing, or digital creative roles, especially pioneering new products that are complex, requiring high level concepts for GTM
• Exceptional conceptual and visual storytelling skills
• Strong attention to detail and pride in crafting sales and marketing
• Proven experience implementing or evolving a brand identity system
• Collateral that reflect quality and intent, in the Food industry
• Expertise in Figma and Adobe Creative Suite
• Excellent communication and collaboration skills
• Curiosity about emerging creative technologies and design innovation

Nice To Haves

• motion or AI- assisted design experience

Responsibilities

• Lead concepting and execution of creative work across digital, brand, and marketing channels.
• Partner with the Brand team to roll out and implement client’s and other division’s new visual identity systems across internal and external applications.
• Ensure design consistency and craft excellence in all outputs — including sales, marketing, and presentation materials.
• Bring strong conceptual and strategic thinking to campaigns and design storytelling.
• Explore AI design tools and workflows to enhance speed, experimentation, and learning.
• Translate data and feedback into design improvements and refinements.
• Maintain brand guidelines, templates, and scalable systems for efficient collaboration.
• Stay ahead of trends in visual design, technology, and culture.
• Provide creative feedback and mentorship within the marketing team.

Benefits

• Stock options for all full-time incoming team members!
• 83-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
• Pet insurance for your furry family members!
• Unlimited PTO
• Company-sponsored learning & development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees