Senior App Growth Marketing Manager

Mixbook

7d•Remote

About The Position

Mixbook is seeking an experienced, strategic, and highly collaborative Senior App Growth Marketing Manager to own and scale our mobile app growth strategy end-to-end. This role will be the single-threaded owner of app acquisition, App Store optimization, and app-specific storefront experiences, with responsibility for driving performance across the full app funnel — from install through purchase. Reporting into the VP of Growth Marketing, this role will play a critical part in accelerating app growth by partnering closely with Product Marketing, Core Performance Marketing, Product, Creative, and Data teams. This is a highly hands-on, data-driven role focused on experimentation, optimization, and measurable impact. This is a remote position with quarterly travel to the San Francisco Bay Area. West Coast Working Hours.

Requirements

7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations.

Responsibilities

Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance.
Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
Lead the creative testing strategy and translate performance insights into creative direction.
Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion.
Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.
Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.
Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences.
Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent.
Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity.
Use a data-first approach to analyze performance drivers and translate insights into action.
Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps.
Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives.
Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel.
Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
Serve as the app growth subject-matter expert and point of accountability across the organization.