Senior Analytics Lead, Media & Entertainment

RokuNew York, NY
52d$133,000 - $157,000

About The Position

As a Senior Analytics lead within the Ad Sales organization, you will be working hands-on with our Big Data to develop and own projects that will inform clients of the state of the industry and strengthen Roku's position as the leader in the TV streaming space.

Requirements

  • 5+ years' experience in sales analytics, media attribution, or ad measurement. Media and Entertainment experience (TV, video, digital) is preferred.
  • Strong command of SQL and Excel; high level of comfort with large structured first-party datasets.
  • Innate curiosity about user behavior, and an entrepreneurial spirit to take ownership of creatively solving challenges for internal and external stakeholders.
  • Ability to scrutinize ambiguous requests and provide guidance in responding with data-driven insights that reflect strong business judgment.
  • Ability to collaborate with cross-functional teams and build close relationships within and across teams.

Nice To Haves

  • Experience with Tableau and/or Looker is a plus, and experience with R/Python is helpful.
  • Experience in incrementality measurement or A/B testing is preferred.

Responsibilities

  • Support our top advertisers, particularly media and entertainment brands, with custom analytics relating to their Roku media spend.
  • Collaborate with sales leaders to understand partner objectives and oversee delivery of insight-rich narratives that help our partners measure and meet those objectives.
  • Spearhead data-driven thought leadership on a broad range of topics relevant to streaming partners.
  • Ensure that we're continually evolving and scaling our offerings with innovative new metrics and game-changing measurement methodologies.
  • Partner closely with Marketing, Product, and Engineering to execute strategic initiatives and develop scalable solutions to industry challenges. Present insights and recommendations as needed.

Benefits

  • This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
  • Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Professional, Scientific, and Technical Services

Education Level

No Education Listed

Number of Employees

1,001-5,000 employees

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