Senior Analytics Architect

TELUS Digital • Durham, NC

2d • Hybrid

About The Position

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.
In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.
With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.
From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our
Location & Flexibility
Our Senior Analytics Architect is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, Durham, NC.
The Opportunity
As a Senior Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product and marketing insights, such as journey friction points or behaviors that drive Customer Lifetime Value, to guide multidisciplinary teams throughout the product development lifecycle.

Requirements

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g., engineers and designers) to guide product decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA, Amplitude, Mixpanel, and Google Analytics, and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Nice To Haves

• Experience working with marketing teams to incorporate data from platforms like Segment, Braze, or Branch.
• Experience enhancing and analyzing data in Google BigQuery
• Experience in BI Tools such as Tableau or Looker
• Mobile app analytics experience
• You’ve helped a client migrate from one analytics tool to another

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tooling to suit client needs (e.g., Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed