Senior Analyst

Backbone Media•Carbondale, CO

1d•$80 - $90•Remote

About The Position

The Senior Digital Analyst will work within the Analytics team supporting client-centric marketing measurement as well as some support of agency-wide AI enablement. Marketing measurement responsibilities involve building and using tracking, data, reporting, and measurement systems to provide strategic insights to clients and agency service teams on the performance of marketing campaigns. This role requires owning relationships with several client and internal teams. AI enablement responsibilities involve identifying opportunities where AI can meaningfully improve workflows, working with internal teams across the agency to define use cases and solutions. Leveraging their technical expertise, this role will support those solutions with AI-powered implementations that support task automation, conversational reporting, and insight generation.

Requirements

Bachelor’s Degree with coursework in relevant fields of study such as marketing, data analytics, computer science, etc.
6-8 years professional experience
Advanced quantitative, data analysis, and visualization skills
Fundamental understanding of data management principles, database design and ETL process.
Some SQL, Python or other programming skills
Understanding of marketing measurement methodologies (attribution, incrementality, media mix modeling, brand lift testing, brand tracking) media KPIs, concepts, and terms
Experience using LLMs and AI-powered tools (Claude, ChatGPT, Gemini, etc.) in a professional context, with a desire to develop these skills further
Understanding of digital ad tracking technology (tags, pixels, conversion events, UIDs and other user tracking technology)
Ability to work independently and in a team environment that promotes collaboration
Ability to establish and maintain effective relationships within the team and across the agency
Detail-oriented, exceptional critical-thinking and problem-solving skills
Strong communication and presentation skills
Ability to prioritize, multi-task and work under pressure
Strong initiative, a desire to learn new things and challenge the norm
Genuine curiosity about AI and emerging technology, and an eagerness to grow skills in this area on the job

Nice To Haves

Experience building or implementing media measurement models
Experience with Hex, Adverity, Google Cloud/BigQuery, dbt, Obsidian, and/or Cube
Experience with predictive modeling
Advanced experience using AI-assisted code editors (Claude Code, Codex, etc.)
Familiarity with AI agent frameworks, semantic layers, or data infrastructure concepts relevant to AI systems
Experience experimenting with conversational analytics, AI-generated reporting, or prompt engineering
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor

Responsibilities

Develop measurement strategies with a thorough understanding of clients’ media plans and businesses
Build effective reports and AI-powered, conversational Analytics tools to visualize and evaluate results across campaigns
Design and conduct media experimentation and ongoing measurement insights to inform strategic decision making
Analyze data from media, web, measurement and other platforms (GA4, Google Ads, Meta, MTAs, MMMs etc.) to support marketing teams with campaign performance insights
Build and troubleshoot digital tracking infrastructure (pixels, tags, conversion events, etc.)
Maintain direct relationships with internal media teams and client contacts
Explore AI tools and identify practical opportunities where AI or automation can improve the speed and quality of internal workflows
Support internal teams in building effective habits around AI-powered tools and foundational LLMs
Stay current on developments in AI and marketing technology, and bring relevant learnings and recommendations back to the team