Senior Analyst, Strategic Events Analytics

Salesforce•Indianapolis, IN

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is the world’s leading CRM, helping companies connect with customers in a whole new way. Marketing powers Salesforce’s growth by turning digital and in-person engagements into high-quality leads, opportunities, and revenue. The Strategic Events Strategy & Operations team serves as the central operating and decision-support function for Salesforce’s global Strategic Events portfolio. The team partners closely with event leadership, Marketing Analytics, Demand Generation, Marketing Operations, and Finance to help the organization plan, operate, measure, and optimize in-person, virtual, and third-party programs. The CoE is responsible for building clear operating frameworks, consistent metrics, and scalable processes that enable informed decision-making across planning, execution, and performance evaluation. A significant portion of the team’s work is dedicated to analytics and measurement, with a focus on creating a reliable, consistent view of event performance, audience impact, and business outcomes. We prioritize self-service, standardization, and enablement, defining core KPIs, developing scalable dashboards, and establishing reporting standards that create a single source of truth for Strategic Events. In parallel, the team supports broader strategy and operational work, including portfolio analysis, investment tradeoffs, and cross-functional alignment, to move the organization away from ad-hoc reporting toward durable, data- informed ways of working. This team supports: ● Analytics and reporting to evaluate performance, audience impact, and ROI across Strategic Events ● The development of scalable reporting frameworks that incorporate new programs, audiences, and data sources ● Portfolio-level analysis to inform investment decisions, audience strategy, and program optimization We’re seeking a highly analytical and technically strong Senior Analyst to support measurement, reporting, and insight generation across Salesforce’s global Strategic Events portfolio, including in-person, virtual, and third-party programs. This role sits at the intersection of data, business strategy, and executive decision-making, and is ideal for someone who is passionate about best-in-class measurement, brings deep hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how to build scalable, enablement-focused analytics that drive decisions. A successful candidate will be able to distill complex datasets into clear, actionable insights, translate stakeholder questions into durable analytics solutions, and execute independently while influencing analytics approaches beyond individual deliverables. As a Senior Analyst, this role contributes to the development of analytics frameworks and standards and serves as a trusted analytical partner to Strategic Events leadership and cross-functional teams, balancing technical depth with strong business context and clear executive communication.

Requirements

Bachelor’s degree or equivalent practical experience in analytics, business, economics, marketing, or a related field.
4–6+ years of experience in an analytics role.
Advanced SQL skills and experience working with large datasets.
Strong proficiency in Tableau and Excel / Google Sheets.
Demonstrated ability to translate business questions into metrics, dashboards, and insights.
Strong analytical thinking, attention to detail, and problem-solving skills.
Clear written and verbal communication skills; comfortable partnering with senior stakeholders.
Ability to operate independently in a fast-paced, ambiguous environment.

Nice To Haves

Experience with Python for analytics or automation.
Familiarity with dbt, Snowflake, or modern analytics engineering practices.
Experience in B2B marketing, demand generation, or event analytics.
Salesforce platform knowledge and/or marketing technology experience.
Passion for analytics enablement, self-service, and raising data literacy across teams.

Responsibilities

Partner with Strategic Events stakeholders to understand business questions and decision needs, translating them into clear metrics, dashboards, and analytical outputs.
Support the ownership of end-to-end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third-party activations.
Analyze large, complex datasets to identify trends, risks, and opportunities related to performance, audience engagement, pipeline impact, and ROI.
Define and evolve KPIs, success metrics, and diagnostic views, iterating on dashboards and reporting as business needs change.
Build and maintain Tableau dashboards and self-service reporting, ensuring insights are accurate, usable, and decision-ready.
Write and maintain complex SQL queries to extract, transform, and analyze data across multiple platforms.
Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python where applicable for deeper analysis or automation.
Translate findings into clear, concise insights and recommendations for executive and cross-functional audiences.
Partner with Marketing Analytics, Marketing Operations, and Demand Generation to ensure data quality, consistent tracking, and scalable reporting frameworks.
Contribute to analytics standards, documentation, and best practices that improve efficiency and reduce ad-hoc reporting.