Senior Analyst, Search

Digitas•New York, NY

12d•$59,850 - $90,620

About The Position

As Senior Analyst, you'll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation across Amazon Search and Display. You'llidentify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact. Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle Be strategic partner to any off-shore resources - ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions

Requirements

2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
Knowledge of media planning, search and/or programmatic buying, and familiarity with Amazon Advertising
Strong data management/analytical skills - able to find the story in the data and bring forward in a digestible way
Strong knowledge of Amazon Search and/or DSP platforms and active campaign optimization experience
The ability to organize and manage detailed work
Strong analytical thinking and mathematical skills
Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others

Responsibilities

Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including Search & Display media, both independently and in support of Managers
Developing and maintaining strong relationships with platform and publisher partners in the industry - assist analyst in management of publisher/platform relationships
Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization - guide analyst in proper procedures and be available resource for them
Assisting in the development of client-facing campaign performance reports
Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Trafficking campaign tags into platform environments
Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Be strategic partner to any off-shore resources - ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions