Senior Analyst, Search Engine Optimization

Digitas • New York, NY

1d

About The Position

As a Search Engine Optimization Senior Analyst, you'll play an integral role on the brand team by providing insights that will inform our clients' online marketing strategy. You'll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and you'll gain an in-depth knowledge of how these capabilities work.

Requirements

• A four-year degree in marketing, computer science or a related field
• 2 to 4 years of experience in search engine optimization, web development, or analytics
• Basic knowledge of HTML, JavaScript, and CSS
• Solid analytical and problem solving skills - and a knack for details
• Strong communication and presentation skills - you're poised, articulate and convincing

Nice To Haves

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Benefits

• medical coverage
• dental
• vision
• disability
• 401k
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level