Senior Analyst (Media Buying / Planning)

VaynerMedia•New York City, NY

9d•$65,000 - $75,000

About The Position

ABOUT VAYNERX VaynerX ( https://vaynerx.com ) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce. ABOUT The Sasha Group The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present-day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that’s constantly changing, we build brands that win hearts in our vision of a future full of beloved brands. In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in-person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network. General Qualifications: You have experience with both new technology and social platforms You thrive in a dynamic, fast-paced, high-energy environment You are detail-oriented and organized You want to work with clients to impact their business and think of innovative solutions, not just answer a brief You are driven and hungry for success, and always want to learn more You are a team player and enjoy collaboration

Requirements

2-3 years agency experience as a Media Buyer (Activation, Investment)
Successful experience working within a collaborative team dynamic
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience across buying/biddable platforms in any of the following: Social: Facebook/Instagram TikTok, Snapchat, Pinterest, LinkedIn, X Google: YouTube, Search (Bing is a nice plus), Display, Shopping
Experience working with analytics, attribution and measurement systems. Including but not limited to: Google Analytics MOAT/IAS/Double Verify Nielsen/Millward Brown/Oracle Measurement
An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.
You live for today’s digital & mobile consumer, driven, and hungry to succeed and always looking to learn more.
Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.

Nice To Haves

Any Additional Experience in the following a plus: Amazon (AMS, Amazon DSP, AMG), Instacart, Walmart Connect, DOOH, any other e-retailer channels

Responsibilities

Oversee Media Analysts, providing leadership, mentorship, vision and technical expertise.
Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
Collaborate with Media Managers/Directors to create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
Partner with media leads and internal client service teams to manage, nurture and develop client relationships.
Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted.
Manage ad technology vendors needed to execute specific campaign work.
Maintain relationships with platform reps and identify the best strategies and tactics across channels for our clients. Also work with those platform reps to identify and pursue relevant beta/alpha opportunities
Collaborate across disciplines to craft best-in-class, holistic digital media strategies rooted in driving tangible business outcomes for large brands.