Senior Analyst, Health, Research & Insights
About The Position
As a critical member of the Research & Insights team, the Senior Analyst will serve as a strategic partner to our Sales & Account Strategy Groups, providing data-driven insights that support the advertising campaigns across People Inc.’s portfolio of brands. This high-visibility, front-line role is pivotal to setting People Inc. up for sales success by delivering actionable insights and strategic recommendations to our advertiser clients, with a focus on the Health vertical. The Sr. Analyst will leverage expertise in advertising syndicated reporting data sources, first party data analytics, and project management to inform strategic recommendations for advertising clients and support of our Health Revenue organizations sales efforts. This position will report to the Sr. Manager Health, Research & Insights. Schedule Requirements: Hybrid 3x a week - (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: The Health Research & Analytics team includes a mix of team members spanning NYC, Bangalore, & Washington state. Our culture is curious, collaborative, and strives to create a better way to tell the stories of our brands, inspire our clients, and enrich the experiences of our brand fans. This group is part of a larger organization which spans all 40+ People Inc. brands creating opportunities to explore and deliver insights beyond our Health brands - including brand licensing, events, & more. About The Position’s Contributions: Accountabilities, Actions, and Expected Measurable Results Become an expert on the Health & Wellness audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related. Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns. Partner with Sales and Marketing teams to provide research & insights that creates compelling and creative storytelling for advertisers
Requirements
- A four-year college degree in a relevant field is required.
- Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the Health & wellness space – experience in both a strong plus
- Solid problem-solving and communication skills, ability to manage multiple simultaneous projects, working knowledge of data analysis, comfort with ambiguity and an inquisitive nature
- Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, Comscore, IPSOS Affluent, and Google Analytics.
- Familiarity with software from New Age, Telmar, MEMRI or IMS preferred
- Expertise in Excel is a must
- Familiarity with Google Analytics, Google Trends, Looker Studio, Biqquery is a plus
- Knowledge of AI such as ChatGPT, Gemini for research applications, agentic AI a plus.
- Knowledge / experience with data visualization tools.
- Excellent research synthesis skills allowing you to draw out key insights
- Stellar communication and data storytelling skills
- Experience presenting results to both technical and non-technical audiences
- Strong desire to increase your understanding of the Health & Wellness sectors
Responsibilities
- Become an expert on the Health & Wellness audiences
- Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns.
- Partner with Sales and Marketing teams to provide research & insights that creates compelling and creative storytelling for advertisers
Benefits
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
- medical, dental, vision, prescription drug coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
