Analyst, Sales Research & Insights

Scripps • New York City, NY

12d • $70,000 - $80,000 • Hybrid

About The Position

The E.W. Scripps Company is seeking a detail-oriented Analyst to join the Sales Research & Insights team. This role will collaborate with the larger research organization, as well as the Sales, Marketing, and Distribution teams to provide network performance metrics, competitive advantages, ROI analyses, and other compelling research stories. This newly created position will have a particular focus on supporting CTV/Digital sales efforts. The ideal candidate for this role has a passion for the media industry and a hybrid skill set of both data analysis and storytelling ability. You must be a strategic thinker capable of transforming large data sets from multiple sources into actionable insights to be used effectively by our Sales team to drive revenue. Scripps offers a hybrid work option for this position New York Office (minimum of 2 Days Per Week)

Requirements

• Bachelor’s Degree in Media, Communications, Marketing, Math/Statistics, or a related field.
• Minimum 1 year of experience in a TV research role required.
• Excellent personal computer skills, including Excel and PowerPoint.
• Strong math and data analysis skills are necessary, along with the capability of transforming large data sets from multiple sources into actionable insights.
• Solid written and verbal communication skills required. Must be able to effectively communicate and be comfortable presenting.
• Strong data visualization skills needed. Also, the ability to give creative direction to the design team to create compelling sales materials.
• Ability to work both independently and with a team, bringing strong organizational abilities, project management skills, and impeccable attention to detail.
• Strong work ethic and must be able to handle multiple assignments at once in a fast-paced environment.

Nice To Haves

• Generally, 2-5 years experience in a related field preferred.
• Experience with MRI-Simmons and various Nielsen systems, including National TV Toolbox (Nielsen MRI Fusion, R&F, etc.), NNTV, Ad Intel, and Nielsen Buyer Insights.
• Experience with digital measurement and CTV sales positioning a plus.
• Familiarity with iSpot, Qualtrics, Cint, developing and executing primary/custom research studies a plus.

Responsibilities

• Collect, analyze, and interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports and ad hoc requests.
• Synthesize information from multiple data sets into digestible insights to be used effectively by our Sales team to drive revenue.
• Develop a deep understanding of data to discern between actual performance issues and data integrity errors to ensure accurate reporting and analysis.
• Proactively develop external facing materials for advertising clients (e-blasts, trade ads, etc.)
• Work with the marketing team to produce impactful ROI research analyses for brand partnerships.
• Partner with the design team to position research data in a creative, concise, and compelling manner.

Benefits

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees