Senior Analyst Global Product Marketing - KitchenAid Small Appliances

Whirlpool • Benton Harbor, MI

1d

About The Position

Your responsibilities will include Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs Facilitate the selection of leading ideas & concepts through a rigorous evaluation process Develop winning go-to-market launch plans Assist in category strategy creation, adoption, and execution

Requirements

• Bachelor's degree
• 2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance
• Bachelor's degree in Marketing
• Global business experience
• Experience with product positioning and launching new products across integrated marketing campaigns
• Experience with consumer insights and defining marketing strategies to drive tangible business results
• Experience leveraging data and trends to generate insights and transform them into marketing strategies
• Experience with consumer-oriented product development processes
• Understanding of project management tools
• Experience working in effective project teams with familiarity of agile and lean principles
• Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them
• Ability to influence and lead others, including those outside of the Marketing function
• Ability to manage multiple projects simultaneously with a high degree of independence

Responsibilities

• Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions
• Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs
• Facilitate the selection of leading ideas & concepts through a rigorous evaluation process
• Develop winning go-to-market launch plans
• Assist in category strategy creation, adoption, and execution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees