Senior Analyst, Financial Planning & Analysis - Marketing & Operations

Crunchyroll • Los Angeles, CA

41d

About The Position

You will operate at the heart of our organization, leading the budgeting, forecasting, and actual analysis for our marketing activity. We are looking for a strategic Senior Financial Analyst to support our Marketing and Operations teams with critical financial modeling, performance analysis. You will drive planning, and data-driven decision-making across our subscription-based marketing funnels. From analyzing performance and preparing budgets to KPI development and presentations, you'll be at the center of how we understand and improve our marketing investments. This position is ideal for someone with a foundation in FP&A, deep experience in media or subscription-based businesses, and experience with turning data into actionable insights that power growth. As the Senior Analyst, Financial Planning & Analysis you will report to the Senior Director, Financial Planning and Analysis. For this role we are considering candidates in the Los Angelas area.

Requirements

• 5+ years of experience in analytical environments (e.g. FP&A, Accounting, Strategic Planning, Investment Banking, Consulting)
• Understanding of marketing, paid media, and user acquisition cycles
• Understanding of subscription economics ARPU, LTV, CAC, cost per asset, organic, payback, paid media incrementality, penetration, TAM, churn
• Proficiency in Excel and the ability to perform complex financial modeling
• Experience presenting to a non-finance audience
• Experience using NetSuite, Adaptive, or other enterprise software.
• Knowledge of dashboard software such as Tableau, Power BI, or similar
• Prior experience at a media/entertainment/tech company

Nice To Haves

• Anime Fan a plus!

Responsibilities

• Manage marketing and operating reporting internally to management
• Perform comprehensive analysis across marketing and user acquisition funnel, including paid media by channel, free trial conversions, LTV, and other KPIs
• Guide data, process, and application improvements aimed at enhancing quality and availability of marketing and performance information
• Support the annual budget setting and monthly forecasting processes, including monthly reviews
• Prepare presentations to communicate budgets, forecasts and important projects
• Collaborate with the Marketing team on budget management and performance analysis
• Partner with Accounting on actual close process and P&L analysis
• Develop KPI's, metrics, and dashboard reports
• Work with other groups and spearhead any initiatives that you believe will move the needle

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: No Education Listed
• Number of Employees: 101-250 employees