Senior Analyst, Editorial

Walmart•New York, NY

21h•$64,000 - $96,000

About The Position

Position Summary... What you'll do... 360 Content Storytelling and Visual Narrative Possesses knowledge of Content creation tools organizational style guidelines and principles customeruser base behaviors To be able to carry out the following responsibilities Reviews content strategy and ensures compliance with applicable legal and ethical standards Ensures that content and supporting visual assets conform to content strategies and best practices Creates templates for a variety of tools and media platforms in alignment with branding and aesthetic guidelines Provides constructive quantitative feedback to creative partners on final asset outputs Coaches team members to use graphic assets to support storytelling and increase audience engagement Uses a range of stories to consistently persuade customers across a variety of situations and platforms Advises team members on the successful use of storytelling tactics Develops multifaceted persuasive approaches Influential Communication Possesses knowledge of Verbalnonverbal behaviors application and allocation of business communication stylestechniques in ambiguous and challenging situations situational awareness communication channelsmediums interpersonal skills and universal relationship building To be able to carry out the following responsibilities Organizes thoughts and communicates credibly and concisely within assigned scope Presents to and influences team members and business partners conveying messages through a basic understanding of the relevant context Utilizes relevant data and factbased information to articulate results and provide a recommendation in a structured manner Actively listens to others seeks and provides constructive feedback and provides ideasrecommendations on processes Proactively builds professional network Market and Customer Analysis Possesses knowledge of Data gathering and reporting tools market data sources customer behavior analysis methodologies To be able to carry out the following responsibilities Uses customer analytics for basic forecasting purposes Interprets customer analytics results and presents findings to management Creates business analysis reports from customer analytics data extracts Researches characteristics and segments of an assigned market Researches and provides data on ongoing and planned market activities and their implications to leadership Analyzes the validity and reliability of market research results Provides data and insights to senior management based on market research results Captures the number of visitors to websites and the number of pages viewed for the purpose of improving web site efficacy Tracks visitor behavior on websites including drivers and conversions to online purchases Uses web analytics to gauge market trends Trend Forecasting Analysis Possesses knowledge of Trend forecasting techniques data gathering and reporting tools market trend analysis processes To be able to carry out the following responsibilities Contributes to the collection and validation of data sets on market competitors key product categories and emerging trends Assists in the execution of current forecasting models and reporting templates with the objective of identifying valid unique useful and clear patterns applicable to specific business units Utilizes the output of forecasting models to find and offer actionable trend suggestions and storytelling Influences product assortments in order to increase awareness of new goods hot items target brands and popular search terms Editorial Best Practices Development Possesses knowledge of Industry editorial and content trends research methodologies editorial best practices relevant storytelling narratives and processes To be able to carry out the following responsibilities Supports the documentation of editorial governance processes Supports the implementation of editorial governance practices Contributes to the creation and implementation of editorial ideation and content management best practices Supports the collection of feedback and data for audience reactions and perceptions to various editorial approaches and outputs Site and Marketing Outputs Possesses knowledge of Content development and guidelines across all platforms content management tools and asset creation processes To be able to carry out the following responsibilities Adheres to content development processes and review guidelines to ensure consistency and quality Utilizes basic tools techniques and methodologies in content management Supports the development of 360 content for a specific areadepartment Executes the basic components of story ideation wireframe contenting photoshoot planning project KO and asset review Provides support in curating and managing the photography process Identifies and communicates photo shoot issues to relevant project personnel Supports photo shoot requirements for example scheduling sample procurement tracking Follows guidelines in ideating optimizing contenting and creating social media content Uses social media in coordination with Marketing to increase engagement for products and categories Researches key factors and information needed to effectively create interactive media activations Campaigns and Launches Possesses knowledge of Campaign processes programproject management tools promotional tools and methods promotional guidelines To be able to carry out the following responsibilities Supports the development of launch plans considering relevant factors and business requirements Monitors the performance of promotions and reports findings to appropriate parties Supports the coordination of campaign resources Executes activities within a specific scope of service Partnerships Possesses knowledge of Communication channels team dynamics organization ways of working To be able to carry out the following responsibilities Foster a climate of trust and respect respond effectively and efficiently to stakeholder requests Communicate with other individuals or teams to solve shared problems cooperatively Take a one team approach to collaborate and accomplish goals for the business Coordinates completes and oversees jobrelated activities and assignments by developing and maintaining relationships with key stakeholders supporting plans and initiatives to meet customer and business needs identifying and communicating goals and objectives building accountability for and measuring progress in achieving results identifying and addressing improvement opportunities and demonstrating adaptability and promoting continuous learning Provides supervision and development opportunities for associates by hiring and training mentoring assigning duties providing recognition and promoting a belonging mindset in the workplace Ensures compliance with company policies and procedures and supports company mission values and standards of ethics and integrity by implementing related action plans utilizing and supporting the Open Door Policy and providing direction and guidance on applying these in executing business processes and practices Respect the Individual: Demonstrates and encourages respect for others drives a positive associate and customermember experience for all embraces differences in people cultures ideas and experiences supports workplaces where associated feel seen and connected through a culture of belonging so all associates thrive and perform contributes to an environment allowing everyone to bring their best selves to work Respect the Individual: Demonstrates engagement and commitment to the team developing others through feedback coaching mentoring and developmental opportunities and recognizes others contributions and accomplishments Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively to achieve objectives communicates with impact and listens attentively to a range of audiences and demonstrates energy and positivity for own work Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity: Follows the law our code of conduct and company policies and encourages others to do the same supports an environment where associates feel comfortable sharing concerns reinforces our culture of nonretaliation listens to concerns raised by associates and takes action acts with accountability for achieving results in a way that is consistent with our values Act with Integrity: Is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers results while putting the customermember first and applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a broad perspective that considers data analytics customermember insights and different parts of the business when making plans Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions supports innovation and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence Implements and supports continuous improvements and willingly embraces new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $64,000.00 - $96,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Regional Pay Zone (RPZ) (based on location) - Stock ㅤ ㅤ ㅤ ㅤ ‎

Requirements

Bachelor's degree in merchandising, visual design, business management, or related area and 1 year’s experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area OR 3 years’ experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, merchandising, or related area.

Nice To Haves

ECommerce merchandising, UI/UX, Interactive and Visual Design, Business Management, or related area
Master's degree in Merchandising, Visual Design, Business Management, or related area

Responsibilities

Reviews content strategy and ensures compliance with applicable legal and ethical standards
Ensures that content and supporting visual assets conform to content strategies and best practices
Creates templates for a variety of tools and media platforms in alignment with branding and aesthetic guidelines
Provides constructive quantitative feedback to creative partners on final asset outputs
Coaches team members to use graphic assets to support storytelling and increase audience engagement
Uses a range of stories to consistently persuade customers across a variety of situations and platforms
Advises team members on the successful use of storytelling tactics
Develops multifaceted persuasive approaches
Organizes thoughts and communicates credibly and concisely within assigned scope
Presents to and influences team members and business partners conveying messages through a basic understanding of the relevant context
Utilizes relevant data and factbased information to articulate results and provide a recommendation in a structured manner
Actively listens to others seeks and provides constructive feedback and provides ideasrecommendations on processes
Proactively builds professional network
Uses customer analytics for basic forecasting purposes
Interprets customer analytics results and presents findings to management
Creates business analysis reports from customer analytics data extracts
Researches characteristics and segments of an assigned market
Researches and provides data on ongoing and planned market activities and their implications to leadership
Analyzes the validity and reliability of market research results
Provides data and insights to senior management based on market research results
Captures the number of visitors to websites and the number of pages viewed for the purpose of improving web site efficacy
Tracks visitor behavior on websites including drivers and conversions to online purchases
Uses web analytics to gauge market trends
Contributes to the collection and validation of data sets on market competitors key product categories and emerging trends
Assists in the execution of current forecasting models and reporting templates with the objective of identifying valid unique useful and clear patterns applicable to specific business units
Utilizes the output of forecasting models to find and offer actionable trend suggestions and storytelling
Influences product assortments in order to increase awareness of new goods hot items target brands and popular search terms
Supports the documentation of editorial governance processes
Supports the implementation of editorial governance practices
Contributes to the creation and implementation of editorial ideation and content management best practices
Supports the collection of feedback and data for audience reactions and perceptions to various editorial approaches and outputs
Adheres to content development processes and review guidelines to ensure consistency and quality
Utilizes basic tools techniques and methodologies in content management
Supports the development of 360 content for a specific areadepartment
Executes the basic components of story ideation wireframe contenting photoshoot planning project KO and asset review
Provides support in curating and managing the photography process
Identifies and communicates photo shoot issues to relevant project personnel
Supports photo shoot requirements for example scheduling sample procurement tracking
Follows guidelines in ideating optimizing contenting and creating social media content
Uses social media in coordination with Marketing to increase engagement for products and categories
Researches key factors and information needed to effectively create interactive media activations
Supports the development of launch plans considering relevant factors and business requirements
Monitors the performance of promotions and reports findings to appropriate parties
Supports the coordination of campaign resources
Executes activities within a specific scope of service
Foster a climate of trust and respect respond effectively and efficiently to stakeholder requests
Communicate with other individuals or teams to solve shared problems cooperatively
Take a one team approach to collaborate and accomplish goals for the business
Coordinates completes and oversees jobrelated activities and assignments by developing and maintaining relationships with key stakeholders supporting plans and initiatives to meet customer and business needs identifying and communicating goals and objectives building accountability for and measuring progress in achieving results identifying and addressing improvement opportunities and demonstrating adaptability and promoting continuous learning
Provides supervision and development opportunities for associates by hiring and training mentoring assigning duties providing recognition and promoting a belonging mindset in the workplace
Ensures compliance with company policies and procedures and supports company mission values and standards of ethics and integrity by implementing related action plans utilizing and supporting the Open Door Policy and providing direction and guidance on applying these in executing business processes and practices
Respect the Individual: Demonstrates and encourages respect for others drives a positive associate and customermember experience for all embraces differences in people cultures ideas and experiences supports workplaces where associated feel seen and connected through a culture of belonging so all associates thrive and perform contributes to an environment allowing everyone to bring their best selves to work
Respect the Individual: Demonstrates engagement and commitment to the team developing others through feedback coaching mentoring and developmental opportunities and recognizes others contributions and accomplishments
Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively to achieve objectives communicates with impact and listens attentively to a range of audiences and demonstrates energy and positivity for own work
Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving
Act with Integrity: Follows the law our code of conduct and company policies and encourages others to do the same supports an environment where associates feel comfortable sharing concerns reinforces our culture of nonretaliation listens to concerns raised by associates and takes action acts with accountability for achieving results in a way that is consistent with our values
Act with Integrity: Is consistently humble selfaware honest and transparent
Serve our Customers and Members Delivers results while putting the customermember first and applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and Members Adopts a broad perspective that considers data analytics customermember insights and different parts of the business when making plans
Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions supports innovation and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence Implements and supports continuous improvements and willingly embraces new digital tools and ways of working

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.