Senior Analyst, Data and Analysis

PUBLICIS GROUPE•Chicago, IL

50d

About The Position

The Data & Analysis team harnesses data-driven insights to support strategic growth for clients. We believe that data should be actively utilized to enhance ideas and strategies for our clients. We are seeking an exceptional Senior Analyst-someone who can play a key role in analyzing data to support client growth, craft data-driven insights to resolve marketing challenges, and effectively contribute to the implementation of marketing ideas. This is a unique opportunity for a skilled analyst to influence data and measurement strategies for some of the largest brands in a rapidly evolving and expanding retail media market.

Requirements

3-5 years of experience in data analysis or a related field within an advertising agency, management consulting firm, or ad tech company.
Strong analytical, critical thinking, and problem-solving skills.
Familiarity with digital data technologies (RMNs, DMPs, Google Analytics, Adobe Analytics, digital pixel tracking, site tagging, etc.).
Programming language experience preferred (e.g. Python, R, SQL)
Ability to clearly communicate complex data insights to both technical and non-technical audiences.
Proven ability to manage multiple tasks and projects in a fast-paced and dynamic environment; comfortable navigating ambiguity
A four-year college degree in a related field or equivalent experience.
Interest in digital marketing, online advertising, and emerging trends in data analytics.
Ability to work effectively both independently and as part of a team, displaying initiative and a focus on continuous improvement.

Responsibilities

Conducting detailed data analysis to extract insights that support marketing strategies and decision-making.
Collaborating with team members to develop and implement data-driven recommendations for optimizing commerce marketing campaigns.
Preparing comprehensive reports and visualizations to communicate findings and insights to internal teams and clients.
Supporting the development and maintenance of data frameworks and reporting tools to ensure accurate measurement of marketing performance.
Assisting in the identification and exploration of new data sources and technologies to enhance our analytics capabilities.
Contributing to a collaborative team environment by sharing knowledge and supporting team initiatives.