Senior Analyst - Corporate Program Paid Search

American Express•New York, NY

6h•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The U.S. Small Business and Middle Market segment is the largest GCS customer segment with strong growth momentum and remains a key area of investment and focus. The Middle Market Demand Generation team sits within Managed Marketing & Prospect in GCS. The team is essential to the U.S. SME Sales & Marketing engine, warming and delivering high-intent leads to create new customer relationships. The Senior Analyst, Corporate Program Paid Search supports the execution and optimization of Paid Search for U.S. Corporate Card prospects. The role focuses on day-to-day channel excellence, pacing, reporting, and QA in partnership with our search agency and reports to the Senior Manager, Corporate Program Paid Search

Requirements

2+ years of ands-on Paid Search experience; B2B experience preferred
Proven ability to manage pacing, budgets, and optimizations in partnership with an agency and internal teams
Strong analysis and reporting skills with the ability to translate findings into clear, actionable recommendations
Experience preparing creative briefs and feedback and moving assets through development and Compliance review
Effective collaborator with agencies and cross-functional partners including Site, Demand Generation, and Creative Strategy
Excellent organization, attention to detail, and project management; ability to manage multiple initiatives simultaneously
Familiarity with enterprise analytics and workflow tools and basic tagging and measurement requirements

Nice To Haves

Experience using AI-assisted tools for copy development and analysis is a plus

Responsibilities

Manage day-to-day campaign execution with the search agency, including trafficking requests, pacing and budget monitoring, auction insights, and quality assurance
Prepare weekly and monthly reporting at the copy, ad group, and keyword levels; maintain dashboards and connect channel performance to lead and digital conversion data
Develop and refresh ad copy, sitelinks, and extensions in partnership with Creative Strategy and agencies; shepherd assets through development and Compliance with support from a Marketing Operations Analyst (as applicable)
Execute structured tests across copy, extensions, audiences, bidding, match types, and landing experiences, document hypotheses, results, and recommendations
Partner with the Corporate Card Prospect Site team and Demand Generation to align landing pages, forms, and on-site guidance with campaign intent
Handle routine agency coordination, task trackers, SLAs, and campaign hygiene including negatives, query mapping, and governance
Share insights with Organic Search partners to support a Total Search strategy and readiness for evolving discovery environments
Stay current on platform, policy, and marketplace changes; bring an external perspective to optimizations
Ensure brand standards and compliance requirements are met across all deliverables; maintain organized documentation

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities