Senior Analyst, Cobrand Partner Marketing Enablement

American Express•New York, NY

19h•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. How will you make an impact in this role? The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Senior Analyst Cobrand Parner Marketing Enablement is responsible for overseeing and maintaining a portfolio of marketing campaigns across multiple channels – sometimes executed in partnership with external brands such as hospitality, travel, or financial industry partners. This role will drive compliant, high-quality and on-time end-to-end campaign execution delivery as a central source of expertise of our internal marketing capabilities and the channels/experiences they own. This individual will ensure marketing strategies are met by assessing nuances, scope, and feasibility to translate into launch milestones. This role will collaborate closely with various teams within US Consumer Marketing, Enterprise Communications & MarTech Experiences (ECMX), Governance and Compliance Partners, and various channel execution teams to support campaign setup. This role will also develop process efficiencies to deliver on the marketing plan with excellence and innovate core execution processes to improve efficiency, quality, and speed-to-market. This role will also support 3 contractors who implement the end-to-end marketing campaigns.

Requirements

Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
Strong attention to detail, serving as a process-focused thinker
Effective written and verbal communication skills, building and leveraging relationships to create solutions
Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
High curiosity with a desire to learn and be part of a fast-paced, dynamic team
Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
Marketing campaign execution preferred
Experience with onboarding, training, and/or people management is a plus

Responsibilities

Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
Manage end-to-end campaign execution for one or more channels on an ad hoc basis
Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches and refreshes) to engage customers across owned and partner channels
Collaborate with stakeholders on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
Develop and maintain campaign execution calendars and track team capacity
Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
Uphold our control management priorities by driving operational excellence across our risk management process
Assist with hiring and training of new contractors and peers; mentoring on ways of working and best practices
Maintain expertise in Marketingforce and support new platform enhancements and integration

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities