Senior Analyst, Casino Marketing Technical Operations

Holland America Group•Miami, FL

1d•Hybrid

About The Position

This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. The Senior Analyst, Casino Marketing (Technical Focus) supports and maintains highly complex casino marketing systems and processes that directly impact onboard guest offers, operational execution, and revenue performance. This role serves as a technical liaison between Casino Marketing, IT, Data Warehouse, Business Intelligence, and shipboard stakeholders, ensuring the accuracy, reliability, and continuous optimization of critical end‑to-end processes. The position requires advanced analytical and technical skills to understand, troubleshoot, and enhance interconnected systems that leverage SAS/SQL code, enterprise data warehouse tables, batch jobs, file transfers, and shipboard data feeds. The analyst is responsible for translating business requirements into technically sound solutions, proactively resolving issues, and documenting complex workflows to reduce operational risk and improve scalability.

Requirements

Business Administration, Analytics, Information Systems, Computer Science, Statistics, Engineering, or a related quantitative or technical field required.
Advanced proficiency in SAS and SQL, with the ability to read, debug, and modify existing code required.
Experience working with complex data pipelines, batch processes, and enterprise data warehouse environments required.
5+ years of experience supporting complex analytical or operational systems, preferably in a highly technical or data‑driven environment.
Demonstrated ability to quickly learn and support legacy systems and undocumented processes.

Nice To Haves

Master’s degree in Analytics, Information Systems, Business, or a related technical field preferred.
Familiarity with shell scripting, file transfer mechanisms (e.g., MFT/SFTP), and job scheduling strongly preferred.

Responsibilities

Owns and supports complex casino marketing processes and systems, ensuring successful execution from upstream data inputs through downstream shipboard and partner outputs.
Responsibilities include reviewing, validating, and maintaining SAS programs, SQL logic, data feeds, and related dependencies that power offer generation, guest segmentation, and operational delivery.
Provides analytical support related to casino guest performance, campaign execution, and operational trends as needed to inform decision‑making.
Acts as a primary technical point of contact between Casino Marketing and internal technology partners, including IT, Data Warehouse (DWH), Business Intelligence (BI), and shipboard technology teams.
Translates business objectives into clear technical requirements, participates in design discussions, and ensures implementations align with operational and data standards.
Communicates technical concepts, dependencies, and risks clearly to non‑technical stakeholders.
Investigates, troubleshoots, and resolves system and data issues impacting casino marketing operations.
Reads and analyzes complex code bases, job dependencies, logs, and data tables to identify root causes and coordinate resolution.
Performs user acceptance testing (UAT), validates fixes, and ensures system stability post‑deployment.
Reviews existing casino marketing processes to identify inefficiencies, risks, and opportunities for optimization.
Partners with IT to improve automation, streamline workflows, reduce manual intervention, and enhance the reliability of recurring jobs and data transfers across shoreside and shipboard environments.
Creates and maintains process documentation, data flow diagrams, and technical references to support knowledge transfer and continuity.
Performs other duties as assigned.

Benefits

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off:
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits:
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement