Senior Analyst, Business Analytics

Omnicom Media Group US H&S•New York, NY

14d•$40,000 - $75,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Requirements

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Stellar communication skills
Comfortable working in ambiguous situations
A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Executing the measurement plan
Production of campaign reports and analyses according to measurement plans
Development of dashboards in data visualization tools such as Datorama and Tableau
On-going data QA to ensure data used for reporting and analysis is accurate
Development of observations and actionable insights around campaign results
Data storytelling of results and analyses in presentation decks/slides
Presenting reports and proposals to clients during monthly and weekly phone calls
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Keep in front of industry trends and developments by engaging in training