Senior Analyst - BCG Vantage, CPG Growth & Shopper Insights

The Boston Consulting Group (BCG) • Chicago, IL

27d

About The Position

As a Senior Analyst - BCG Vantage on our Topic Activation path within BCG's Consumer Practice Area you will work in a growing global team, providing industry expertise and insights across various CPG segments including packaged food, non-alcoholic and alcoholic beverages, snacking, VMS, pet care, and more working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and consumer products topic/sector leaders, helping structure and solve complex issues. You will support commercialization efforts for the topic/sector working, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials. Additionally, as a Senior Analyst - BCG Vantage, you will contribute to developing intellectual property & assets for the business and assist in onboarding and training junior colleagues based on your topic/sector expertise.

Requirements

• 3-5+ years of experience in the CPG industry, market research, consulting, or analytics roles focused on consumer packaged good
• Deep knowledge of consumer panel and POS datasets (e.g., NielsenIQ, IRI, Circana, Numerator, Spins,etc.)
• Strong Excel and PowerPoint skills; experience with data visualization tools (e.g., Alteryx, Tableau, PowerBI) and AI-powered tools is a plus
• Proven ability to work with large datasets, synthesize complex findings, and develop actionable insights
• Strong communication skills, with the ability to explain technical concepts to non-technical audiences
• Highly organized and detail-oriented; able to manage multiple workstreams in a fast-paced environment
• Bachelor's Degree required (advanced degree preferred)

Responsibilities

• Translate consumer panel data (e.g., NielsenIQ, Circana, Numerator) and retail point-of-sale data (e.g., NielsenIQ, Circana, SPINS) into clear, actionable industry and shopper insights to support diligence, growth, and strategy engagements.
• Collaborate with case teams to frame analyses, define key questions, and pressure-test findings in real time to support hypothesis development and business recommendations.
• Co-develop scalable CPG offerings that blend POS and panel data, with an eye toward incorporating AI-powered tools and automation to enhance insight generation and delivery over time.
• Monitor trends and performance across CPG categories to surface emerging opportunities and shape client and internal discussions.
• Conduct and synthesize fast-turn analyses to support time-sensitive case work, delivering high-quality, client-ready outputs with minimal supervision.
• Build and maintain insight templates, dashboards, and category snapshots that enhance internal capabilities and reduce turnaround time on recurring analytics requests.

Benefits

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees