Shopper Insights Analyst

Swisher•Jacksonville, FL

34d

About The Position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. The Shopper Insights Analyst supports the generation and communication of insights that drive commercial strategy and retail performance. This role brings data to life—connecting shopper behavior, category performance, and market trends to uncover opportunities that guide activation and strategic decision-making.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or related field
2+ years of experience in category management, data analytics, or business analytics within a CPG or retail environment; or a combination of equivalent education and experience
Understanding of foundational concepts in data analysis, sampling, and trend interpretation
Familiarity with syndicated data tools (Circana/IRI, Nielsen, Numerator)
Proven ability to analyze and visualize large datasets using Excel, Power BI, or similar platforms
Ability to synthesize multiple data sources into meaningful, business-relevant insights
Ability to support multiple stakeholders across Sales, Marketing, and Insights functions
Strong communication and organizational skills with the ability to manage multiple priorities simultaneously
Exceptional attention to detail with a commitment to high-quality, error-free outputs
Naturally inquisitive with the ability to explore data and draw meaningful connections

Responsibilities

Support the Shopper Insights team by executing data pulls, performing analyses, and generating reports that inform category, marketing, and sales strategies
Maintain and update internal dashboards and reporting tools to track key shopper and retail KPIs across categories and customers
Assist in segmentation analysis, behavior trend tracking, and ad hoc requests to identify emerging shopper dynamics and patterns
Contribute to presentation content and summary insights for both internal leadership and external customer meetings
Collaborate cross-functionally to ensure insights are integrated into assortment, pricing, and promotional strategies
Help identify white space opportunities and growth platforms using quantitative and qualitative data sources