Senior Ad Sales Research Analyst

Avispa Technology•Chicago, IL

1d•Onsite

About The Position

A leading digital streaming network seeks an Ad Sales Research Analyst to help transform data into stories that power their advertising strategy for the Ads Sales team. The ideal candidate blends analytical rigor with creative storytelling, bringing insights to life for our partners and helping elevate our brand’s reach and resonance. This is an opportunity to contribute to a legacy publisher committed to innovation and cultural impact. Your insights will not only inform smart advertising decisions but also help us continue delivering content that represents, uplifts, and celebrates the Black communities

Requirements

2+ years in a data, media, or marketing analytics role, ideally within a media or publisher environment.
Prior entertainment/media/advertising related experience is required.
Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.
Must have experience with Nielsen nPower and Ad Intel.
Analytical Strength: Proven ability to interpret data, identify trends, and distill findings into strategic recommendations.
Storytelling Mindset: Ability to craft narratives that connect insights to actionable business outcomes.
Technical Skills: Advanced Excel and PowerPoint proficiency; familiarity with Nielsen tools required.
Must have experience with Nielsen nPower and Ad Intel.
Able to proactively learn new tools and platforms/data sources.

Nice To Haves

Experience with ComScore, MRI, Video Amp and iSpot is also desired, but not required.
Experience with ComScore, MRI, Video Amp and iSpot is also desired, but not required.

Responsibilities

Data Analysis: Process, analyze, and interpret large datasets on audience behavior, media ratings, and market trends.
Client Reporting: Build polished reports, dashboards, and presentations (Excel, PowerPoint) that make complex findings actionable and easy to understand.
Performance Optimization: Measure campaign reach, frequency, and impact to optimize media and sales strategies.
Systems Expertise: Use Nielsen’s proprietary tools (e.g., Nielsen ONE, Media Impact Planning, Ad Intel) and other analytics platforms to support audience insights.
Cross-Functional Collaboration: Partner with internal sales, marketing, and content teams to deliver insights that support revenue growth and client success.
Audience Measurement: Understand what audiences watch, listen to, and engage with across platforms.
Advertising Insights: Evaluate ad effectiveness across linear, digital, and streaming channels.
Market Trends: Monitor evolving media consumption habits and advertiser opportunities.