Senior Account Manager (Field Marketing)

WPP PLC•New York, NY

39d•$45,000 - $100,000•Onsite

About The Position

THOMPSON is seeking a Senior Account Manager in a field marketing role supporting one of our largest clients in the government sector. The Senior Account Manager will be part of a district team, working in-person from our New York City office while reporting into field leadership across the East coast. The role includes daily client contact and integration with both THOMPSON teams, as well as corresponding agency district team counterparts in the Northeast. The Senior Account Manager provides daily coordination between all departments of THOMPSON and all partner agencies, effectively delivering full agency capabilities and solutions to local clients, establishing local marketing priorities, assisting in the development and execution of yearly district plans, and implementing steps to achieve deliverables for the agency and the client, both on time and on budget. Overall, the Senior Account Manager's role is to provide support to the local client in order to meet business challenges and goals. This position is on-site in the New York City office and requires an average of 4 days a week in-office, with at least 2 Friday's a month in-office. Client travel across the Northeast will count towards our in-office requirement.

Requirements

3-5+ years of advertising experience or related marketing/account management activities
Self-motivated with a demonstrated pattern of initiative and independent thought
Proactive in dealing with challenges head on and in compliance with company policy
Excellent people and management skills, team-oriented with a strong attitude to succeed
Understands all the steps necessary to complete each stage of a job through all agency departments in order to deliver all aspects of projects on time and successfully
Detail-oriented and well organized, able to communicate clearly both verbally and in writing
Experience working remotely across various time zones without in-person daily supervision
Position requires approximately 50% travel
Capable of creating and delivering presentations (written and verbal), both internally to agency leadership, peers, and colleagues across departments, and to clients.
Oversees completion of all projects and assignments, ensuring strategic and brand integrity, while partnering with all necessary agency disciplines to ensure optimal distribution of resources, timeliness, accuracy, budget and government compliance.
Conversant in all media types, including the ability to understand and integrate diverse media vehicles to deliver a brand message to the client's consumer base.
We all wear the hats that need wearing- it's a mentality that makes the team successful.

Responsibilities

Participate in client activities, both on an as-required basis and in conjunction with agency-recommended or pro-active opportunities to increase brand knowledge, client culture immersion or business development. Act as the primary client, agency and partner contact for field & local level operations at the District level.
Track and assess the budget allocated to the local District for all marketing and advertising efforts. Maintain awareness and knowledge of national level programs and initiatives in order to educate local District clients of all brand activity.
Provide data/measurement reports with analysis to help our client identify trends and opportunities. Conduct training sessions with both small and large groups of clients as requested.
Maintain accuracy and clarity of any written document, including creative and production briefs, conference reports, and marketing plans before submission to agency leadership and the client.
Directly involved in the development of the annual recruitment marketing planning process at the District level and assessing local marketing challenges

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