Senior Account Manager (Retail Media Network)
About The Position
The Senior Account Manager (SAM) is a strategic leader within the Retail Media Network team, responsible for driving end-to-end campaign success for high-value vendor partners. You will take ownership of large, complex accounts—leading campaign planning, execution, optimization, and performance storytelling—while mentoring Associate and Account Managers on campaign best practices and client relationship management. As a senior member of the team, you will be a trusted advisor to both internal stakeholders and external clients. You'll identify account opportunities, campaign risks, and operational inefficiencies—and work cross-functionally to guide solutions forward. You're a natural relationship builder and project manager with expertise in digital media and retail media workflows. Your leadership and accountability ensure campaigns are delivered on time, on strategy, and with impact. You will sit within Dentsu's New Stream Media capability, supporting eRetail, Retail Media Network, and Shopper Marketing initiatives and will report to the Associate Director, Account Management.
Requirements
- 5+ years of experience in digital media, retail media, account management, or client-facing campaign delivery.
- Proven success managing large, strategic, or high-touch accounts across complex organizational structures.
- Advanced knowledge of retail media campaign KPIs, media workflows, and optimization strategies.
- Strong relationship management skills with a proven track record of building client trust and internal influence.
- Able to manage multiple initiatives at once with minimal oversight.
- Proficient in Salesforce, Monday.com, SmartSheet, Excel, and presentation tools such as PowerPoint or Google Slides.
- Experience mentoring or managing junior team members.
- Bachelor's degree or equivalent experience required.
Responsibilities
- Lead campaign strategy, planning, and execution for a portfolio of high-impact and/or complex vendor accounts.
- Serve as the senior point of contact for client communications post-insertion order (IO), driving strategic alignment and operational excellence.
- Own the full campaign lifecycle across systems (Salesforce, Monday.com, SmartSheet), ensuring accuracy in setup, pacing, optimizations, and wrap reporting.
- Partner closely with Media, Analytics, Creative, and Sales to coordinate workflows, solve delivery challenges, and drive value across every campaign touchpoint.
- Lead internal and client-facing meetings with confidence and clarity, translating media performance into actionable business insights.
- Mentor Associate and Account Managers on campaign workflows, documentation, and client communication, fostering a culture of accountability and growth.
- Identify and recommend strategic upsell and renewal opportunities in partnership with Sales.
- QA campaign materials and trafficking documentation to ensure accuracy and retailer compliance.
- Proactively flag risks or performance issues, identify root causes, and drive timely solutions.
- Support the development and evolution of internal processes, tools, and documentation that elevate team efficiency and standardization.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
