WRAL Senior Account Executive

Capitol Broadcasting Company Inc•Raleigh, NC

About The Position

WRAL-TV, a trusted leader in television and digital media, is seeking a dynamic and results-driven Senior Account Executive to join our sales team. This role focuses on solution selling of WRAL-TV’s linear and digital products while growing and managing a diverse list of businesses. The ideal candidate is a highly motivated sales professional with a proven track record in media sales, exceptional client relationship skills, and the ability to deliver innovative marketing solutions that drive measurable results for clients.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 3–5 years of successful sales experience in media, advertising, or a related industry. Experience with television and digital sales is highly preferred.
Demonstrated expertise in consultative selling and building long-term client relationships.
Proficiency in digital advertising platforms, including OTT, CTV, programmatic, and social media.
Excellent communication, negotiation, and presentation skills.
Strong analytical and problem-solving abilities, with a focus on delivering ROI for clients.
Self-motivated, organized, and able to manage multiple projects and deadlines.
Proficiency in CRM tools and Microsoft Office Suite.

Nice To Haves

Advanced certifications or training in digital marketing (e.g., Google Ads, Facebook Blueprint, or IAB Digital Media Sales Certification).
Strong network and established relationships within the local business community.
Experience with audience analytics platforms (e.g., Nielsen, Comscore) and advanced reporting tools.
Proven success in managing high-value accounts or working with a diverse range of industries.
Ability to thrive in a fast-paced, competitive sales environment while maintaining attention to detail.
Knowledge of emerging advertising trends, such as AI-driven ad placements or innovative OTT solutions.

Responsibilities

Solution Selling: Develop and execute comprehensive sales strategies that leverage WRAL-TV’s linear and digital product offerings, including television advertising, streaming, display, OTT, and social media campaigns.
Business Development: Proactively identify and cultivate new business opportunities to expand client portfolios, with a focus on increasing market share and driving revenue growth.
Account Management: Build and maintain strong relationships with existing and prospective clients by providing exceptional service, strategic advice, and creative marketing solutions tailored to their business objectives.
Revenue Growth: Meet and exceed individual and team revenue targets by managing an active sales pipeline and delivering consistent sales performance.
Client Insights: Conduct thorough market research to understand client industries, competitors, and advertising trends. Use data-driven insights to create compelling proposals and presentations.
Collaboration: Work closely with internal departments, including creative, production, and digital teams, to ensure seamless campaign execution and client satisfaction.
Reporting: Accurately forecast revenue and maintain detailed records of client interactions, proposals, and contracts in CRM systems.
Professional Development: Stay current with industry trends, emerging technologies, and market dynamics to position WRAL-TV as a leader in media solutions.
Other Duties as Assigned

Benefits

Competitive salary based on experience.
Benefits package including:
1. Comprehensive health insurance plan options
2. Vision and Dental Insurance
3. Company sponsored life insurance
4. Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
5. 401K with company match
6. Generous paid time off
7. 9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.