Senior Account Executive, Technology

BCW Global•San Francisco, CA

40d

About The Position

The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply "saving the world." The double-edged sword of today's technologies creates as much reputational risk as reward across diverse stakeholder groups. Want to be on the front lines, shaping the narrative for the large-scale innovations that matter? With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time. If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you! As a Senior Account Executive on our growing US Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, this is the opportunity for you!

Requirements

4+ years of experience working in public relations, with a strong focus on the technology industry.
Past experience working with at least two of the following: consumer electronics, semiconductors, automotive technology, or AI-related clients.
Experience with device and hardware introductions and product review programs,
Past experience with CES-related program management, brand and product activations, media relations.
A genuine passion for technology and ability to "geek out."
Proven media relations skills and established relationships with relevant journalists.
Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.
Exceptional organizational skills and a meticulous attention to detail, ensuring flawless execution of client projects.
A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
A highly collaborative spirit and a passion for mentoring and guiding junior team members, fostering a positive and supportive team environment.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong strategic thinking and problem-solving abilities.
Experience mentoring and guiding junior team members.

Responsibilities

Manage day-to-day client activities, serving as the primary point of contact for assigned projects and ensuring timely execution of program elements.
Develop and implement integrated communications programs, including media relations, thought leadership, and product launches, in collaboration with account leads.
Cultivate and manage relationships with key media contacts in the technology industry, securing impactful coverage for clients.
Lead research and analysis of industry trends to identify proactive storytelling opportunities and position clients as thought leaders.
Develop high-quality content, including press releases, media alerts, blog posts, and social media content, showcasing strong writing and storytelling skills.
Contribute to program development for clients, participating in brainstorming sessions and presenting strategic recommendations.
Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.

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