Senior Account Executive, PR

Madden Media

2d • Remote

About The Position

Madden Media/Karsh Hagan is a full-service destination marketing agency that blends technology, creativity, and research-driven insights to deliver omni-channel solutions for our partners.
Our cross-functional teams craft compelling storytelling themes, develop custom campaign architectures, and execute agile media plans across the most strategic digital and traditional channels available. Guided by data, performance, and alignment to marketing goals, we remain nimble and flexible in reaching travelers, groups, and event planners while delivering strong ROI.
In short, we offer the whole shebang-full-agency services and integrated campaigns that combine insight, storytelling, and strategy to deliver results that truly move the needle.
You live and breathe creative pitching strategy and thrive on leveraging existing and new media relationships to garner high-profile placements. As a writer, you understand how to harness the power of storytelling and weave a salient communication style, written and verbal, into your process with clients and internal teams alike.
Your organizational skills and attention to detail are on point, you easily adapt to a variety of client requirements, and you can manage multiple projects simultaneously. You also thrive working directly with clients to skillfully assess needs, suggest intuitive solutions, and leave them feeling heard.
You are a well-rounded public relations professional who embraces challenges in a fast-paced environment and knows how to communicate to build positive relationships and get the job done efficiently and effectively. Also, you really, really love travel.
Daily media monitoring and reporting of coverage that affects agency and client business. Leading public relations efforts on behalf of a team. Pitch top-tier media and secure national and localized impact stories. Develop and present strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategy. Craft and edit both media and client content materials, including pitches, press releases, e-blasts, newsletters, case studies, blog posts, social content, digital content, website copy, ad copy, and immersive copywriting. Manage reporting, including the collection and tracking of results. Keep up to date on industry and media trends, editorial calendars, themes, deadlines, etc., to create opportunities for clients. Secure press trips and media FAMs and assist in client media activations. Liaise with clients regularly to provide/receive updates and feedback to ensure account productivity on initiatives. Produce thorough monthly updates for clients, including media updates and new initiatives (events, marketing alliances, awards, etc.)

Requirements

• Demonstrated writing skills and samples.
• Expert level communication skills, written and verbal.
• 3+ years of experience securing coverage in an agency setting.
• Proficiency in media monitoring, tracking and reporting tools such as Cision, Meltwater, etc.
• Willing to travel 30% of the time

Nice To Haves

• Experience working with tourism brands is a plus.

Responsibilities

• Daily media monitoring and reporting of coverage that affects agency and client business.
• Leading public relations efforts on behalf of a team.
• Pitch top-tier media and secure national and localized impact stories.
• Develop and present strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategy.
• Craft and edit both media and client content materials, including pitches, press releases, e-blasts, newsletters, case studies, blog posts, social content, digital content, website copy, ad copy, and immersive copywriting.
• Manage reporting, including the collection and tracking of results.
• Keep up to date on industry and media trends, editorial calendars, themes, deadlines, etc., to create opportunities for clients.
• Secure press trips and media FAMs and assist in client media activations.
• Liaise with clients regularly to provide/receive updates and feedback to ensure account productivity on initiatives.
• Produce thorough monthly updates for clients, including media updates and new initiatives (events, marketing alliances, awards, etc.)

Benefits

• In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences.
• Most importantly, you'll have support to help fill in the gaps as you settle in.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed