Senior Account Executive, Influencer and Social Media Specialist

Burson•New York, NY

1d•$40,000 - $85,000

About The Position

Burson is accelerating our influencer and social media work across multiple client accounts, recognizing that social media is where brand strategy meets culture in real-time. We are seeking a Senior Account Executive, Influencer and Social Media Specialist with 2–3+ years of experience who understands that both influencer and social marketing are at the heart of cultural relevance. This person will demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms, and how they can be leveraged as a core part of our clients’ strategies. This role will support a portfolio of consumer and corporate clients, ensuring ideas and approaches are born from a deep understanding of influencer marketing and social media insights. You will be pivotal in shaping strategies where influence and social are the starting points, acting as a critical bridge between influencer, social, creative, and account teams to deliver integrated, insight-driven campaigns that resonate authentically. This involves hands-on account management, content scheduling, community management and content monitoring (with some evenings/weekends as needed), and a commitment to pushing boundaries to ensure our clients’ stories don't just break through online but become part of the cultural conversation. If you’re obsessed with influencer marketing, live and breathe social media platforms and tools, possess a deep understanding of how algorithms drive cultural relevance, and are daring, proactive and idea-driven, we want to meet you.

Requirements

2-3+ years of professional experience with a strong focus on both consumer influencer marketing and branded social media management (agency or Big Brand in-house experience preferred).
Hands-on experience managing branded social accounts, with end-to-end knowledge of publishing, community management, and advanced analytics.
Deep knowledge of influencer marketing and campaign management, including strategy development, partner identification, and negotiations/contracting.
Proficiency with social & influencer platforms (e.g., Sprinklr, Sprout Social, Brandwatch, CreatorIQ).
Deep understanding of social media algorithms, trends, and platform nuances.
Proven track record of developing and executing successful integrated consumer-facing campaigns Strong writing skills, with the ability to craft compelling narratives and flex tone for diverse audiences and client needs.
Comfortable to clients and managing day-to-day communications.
Highly organized, proactive, adaptable, in a fast-paced, multi-client environment. Ability to quickly and seamlessly pivot between different accounts and projects.
Culturally connected, trend-aware, and excited to spend significant time immersed in social media.
Ability to work some evenings and weekends to support community management and quick-turn campaigns as needed.
Comfortable to travel for client events as needed.

Responsibilities

Play a key role in developing and executing tailored influencer and social media strategies for consumer and corporate clients, ensuring seamless integration into broader brand campaigns and marketing initiatives.
Collaborate closely with creative and account teams to ideate and execute multi-platform influencer and social media programs, leveraging emerging trends and data-driven insights, optimized for platform nuances and cultural impact.
Co-create and champion content born from social and cultural insights, designed to resonate deeply with target audiences and spark conversation across platforms.
Act as the day-to-day driver of account activity. Support the identification, outreach, negotiation, project management, and measurement of best-in-class influencer programs tailored to brand target consumers and marketing objectives.
Manage building influencer relationships, including leading campaign briefings, content monitoring, and overarching communications, to act as the reliable and strategic conduit between brands and influencers.
Create detailed influencer briefing books tailored for each partnership in collaboration with clients, establishing clear timelines, creative direction and content mandatories.
Proactively track real-time cultural trends, emerging technologies, and platform updates across diverse audiences (including millennial and Gen Z demographics), sharing knowledge and recommending innovative ways for brands to authentically join and shape relevant dialogues.
Develop comprehensive campaign reports across both influencer and social media activities, tracking and optimizing content (paid and organic) using advanced analytics tools (Sprinklr, Sprout, Hootsuite, native platform analytics), providing regular insights and recommendations.
Serve as the day-to-day lead with clients, confidently presenting strategies, reports, and creative concepts that demonstrate how influencer and social media efforts are driving their brand's connection with its audience.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume